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Execra — Theory of Operations

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Execra — Theory of Operations

How the execution OS turns raw events from your connected systems into auditable outcomes, with attribution, control, and no chat-first overhead.

1. The pipeline in one picture

📨Event
🎯Classify
⚙️Action
📊Outcome
🏷️Attribute

Every unit of work Execra does passes these five stages. The UI is a direct rendering of the pipeline — the Feed is the event stream, Tasks is the action queue, Impact is the outcome rollup, Attribution is the credit ledger.

2. Events — what enters the system

Integrations
Bookings, cancellations, payment failures, customer messages, threshold breaches, scheduled triggers — ingested from Stripe, Twilio, SendGrid, Slack, Teams, Google Workspace, Salesforce, HubSpot, QuickBooks, Xero, POS and scheduling platforms.
Custom events
Send JSON to your tenant's event-ingress URL (shown in Setup). Each event gets timestamp, source, classification, context, and a tenant-scoped correlation id.
Classification
Events are tagged against your active workflow catalog. Unknown events land in a review bucket for one-click mapping.
Idempotency
Every event carries a stable id; re-delivery never double-acts. Replay uses the same ids so you can rehearse without touching production.

3. The autonomy dial — you are in control

Every workflow has its own autonomy tier. Start conservative per workflow; graduate as trust grows. Default for every new workflow is Observe.

Observe
Execra watches events and shows what it would do. It takes no action. Useful for the first 24–72 hours after install.
Suggest
Execra queues actions for approval. Nothing executes without a human click. Typical second-week tier.
Act-with-Approval
Execra executes low-risk actions immediately; high-risk actions require approval. You set the threshold per workflow (dollar amount, customer tier, channel, hour-of-day).
Fully Autonomous
Execra executes everything without prior approval; anomalies still escalate. Every action is logged and reversible within a configurable window.

4. Actions — what Execra does

An action is a discrete, typed operation: send an SMS, reschedule a booking, refund a charge, open a task, post to Slack, call an outbound API. Every action carries a reason — the rule or signal that triggered it — and is reversible within its action type's defined undo window.

Guardrails

  • Rate limits per workflow and per customer — configurable in Workflows.
  • Blast-radius caps — an autonomous workflow cannot exceed N actions per hour without escalating to a human.
  • Kill switch — flip any workflow back to Observe from the Workflows page; change is immediate.

5. Outcomes — what changed in the world

Execra links each action back to a measurable outcome: recovered revenue, avoided cost, time saved, a conversion, a schedule saved. You define outcome definitions per workflow; Execra computes them against your connected source-of-truth system (not a second ledger).

6. Attribution ledger — who gets credit

Every outcome is assigned credit across the human operator, Execra, and any connected systems that contributed. Default splits:

  • 100% Execra when a Fully Autonomous action produced the outcome.
  • 50/50 human / Execra when a human approved the action Execra proposed.
  • 100% human when a human overrode Execra and took a different action that produced the outcome.
  • Custom — configurable per workflow.

Attribution is informational — it is not a legal determination of commission or liability. Use it to reason about contribution and to compensate operators fairly.

7. Audit — PolicyLog

Every autonomy-policy change, every manual override, every export, every admin action is recorded in PolicyLog with timestamp, actor, and (where provided) reason. Retained seven years.

8. Replay — rehearse without touching production

Replay re-runs an event through the current workflow catalog and shows what Execra would do today, without executing. Useful for training, for regulatory review, and for validating a workflow change before you flip a tier up.

9. Patent-IP boundary

The autonomy dial, attribution ledger, and cross-product conductor are patent-pending. The public UI surfaces the behavior; internal ranking, classification, and cross-tenant signal logic are not exposed.

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