Every direct order is 15-30% more profit. Grow this channel and stop giving your money to delivery platforms.
Commission Savings This Month
$2,847
Money you kept by getting 127 direct orders
Avg $22.42 saved per order × 127 direct orders = $2,847.34 in platform fees avoided
Order Channel Breakdown (This Month)
Direct
22%
127
DoorDash
38%
219
UberEats
25%
144
GrubHub
9%
52
Phone
6%
35
Goal: 35% direct orders by Q3 — currently at 22% (up from 5% three months ago)
Your Direct Ordering Link
Shareable URL
order.ghostchef.ai/flame-kitchen
Link Performance (30 days)
1,247 Clicks
10.2% Conversion
$38.40 Avg Order
QR Code
[QR CODE] order.ghostchef.ai /flame-kitchen
Scan to order directly. Print this on packaging, receipts, and table tents.
Recent Direct Orders
Order
Customer
Items
Total
Pickup
Status
Channel
#D-1047
Marcus T.
2x Smash Burger, Loaded Fries, 2x Lemonade
$42.80
12:30 PM
Preparing
Website
#D-1046
Sarah K.
Nashville Hot Chicken, Coleslaw, Sweet Tea
$28.50
12:15 PM
Ready
QR Code
#D-1045
Angela W.
Family Wing Combo (20pc), 4x Drinks
$64.00
12:00 PM
Picked Up
SMS Link
#D-1044
Chris P.
Loaded Nachos, Chicken Quesadilla
$31.20
11:45 AM
Picked Up
Instagram
#D-1043
Derek J.
3x Smash Burger Combo
$47.70
11:30 AM
Picked Up
Website
#D-1042
Lisa F.
Chicken Sandwich, Garlic Fries, Milkshake
$26.90
11:15 AM
Picked Up
Repeat (SMS)
#D-1041
Mike B.
Office Catering - 12 Sandwiches, Sides
$156.00
11:00 AM
Picked Up
Website
#D-1040
Tanya M.
2x Nashville Hot, Mac & Cheese
$35.60
10:45 AM
Picked Up
QR Code
Flash Deal SMS Campaign
Send a Flash Deal to Your Direct Customers
98% open rate. Avg 14% redemption. Your direct customer list: 312 customers.
Message
Discount
Last campaign: 47 orders from 289 texts
Revenue generated: $1,834
Cost: $14.45 (5 cents/text)
ROI: 12,692%
Packaging Insert Card
FLAME KITCHEN
Order Direct Next Time — Save $3!
Skip the delivery apps. Order straight from us and save on every order. Same great food, better prices.
[QR CODE]
order.ghostchef.ai/flame-kitchen
Put This in Every Delivery Bag
This is the single most effective way to convert platform customers into direct customers.
A simple card in every bag reminds them there's a cheaper, faster way to order next time.
Operators who use packaging inserts see a 3-5x increase in direct order conversion within 60 days.
Pro tip: Include a first-order discount code on the card. "DIRECT10" for 10% off their first direct order converts at 18%.
Direct Order Growth (3 Months)
95%
5%
Jan
92%
8%
Feb W1
88%
12%
Feb W3
85%
15%
Mar W1
82%
18%
Mar W3
78%
22%
Apr (Now)
Direct Orders
Platform Orders
5% → 22%
Direct order share grown 4.4x in 3 months. That's $2,847/mo back in your pocket.