Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003138 | DoorDash | $55.79 | $16.74 | $39.05 | 2026-04-02 11:09:54 |
| TXN-01003505 | DoorDash | $70.33 | $21.10 | $49.23 | 2026-04-02 10:38:51 |
| TXN-01003165 | DoorDash | $36.46 | $10.94 | $25.52 | 2026-04-02 09:36:33 |
| TXN-01002845 | DoorDash | $79.29 | $23.79 | $55.50 | 2026-04-02 09:30:42 |
| TXN-01003807 | DoorDash | $58.99 | $17.70 | $41.29 | 2026-04-02 09:04:38 |
| TXN-01003261 | DoorDash | $49.41 | $14.82 | $34.59 | 2026-04-02 08:01:56 |
| TXN-01003795 | DoorDash | $42.21 | $12.66 | $29.55 | 2026-04-02 07:54:10 |
| TXN-01004411 | DoorDash | $63.83 | $19.15 | $44.68 | 2026-04-01 23:23:18 |
| TXN-01004355 | DoorDash | $75.74 | $22.72 | $53.02 | 2026-04-01 22:08:50 |
| TXN-01002643 | DoorDash | $78.21 | $23.46 | $54.75 | 2026-04-01 21:45:29 |
| TXN-01003916 | DoorDash | $51.57 | $15.47 | $36.10 | 2026-04-01 21:19:34 |
| TXN-01003642 | DoorDash | $35.58 | $10.67 | $24.91 | 2026-04-01 20:45:18 |
| TXN-01004194 | DoorDash | $71.11 | $21.33 | $49.78 | 2026-04-01 20:42:08 |
| TXN-01004369 | DoorDash | $63.14 | $18.94 | $44.20 | 2026-04-01 20:37:47 |
| TXN-01004025 | DoorDash | $51.85 | $15.55 | $36.30 | 2026-04-01 20:19:53 |
| TXN-01003602 | DoorDash | $40.73 | $12.22 | $28.51 | 2026-04-01 20:16:14 |
| TXN-01003830 | DoorDash | $39.92 | $11.98 | $27.94 | 2026-04-01 20:05:39 |
| TXN-01003212 | DoorDash | $33.37 | $10.01 | $23.36 | 2026-04-01 19:55:50 |
| TXN-01004331 | DoorDash | $59.59 | $17.88 | $41.71 | 2026-04-01 19:47:29 |
| TXN-01002825 | DoorDash | $41.84 | $12.55 | $29.29 | 2026-04-01 19:16:55 |
| TXN-01003929 | DoorDash | $75.47 | $22.64 | $52.83 | 2026-04-01 19:13:10 |
| TXN-01003409 | DoorDash | $67.56 | $20.27 | $47.29 | 2026-04-01 19:06:54 |
| TXN-01003541 | DoorDash | $35.44 | $10.63 | $24.81 | 2026-04-01 19:05:43 |
| TXN-01004290 | DoorDash | $38.05 | $11.41 | $26.64 | 2026-04-01 19:02:49 |
| TXN-01002773 | DoorDash | $49.87 | $14.96 | $34.91 | 2026-04-01 18:56:03 |