Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007024 | Toast | $59.67 | $1.55 | $58.12 | 2026-04-06 21:22:31 |
| TXN-01007531 | Toast | $45.38 | $1.18 | $44.20 | 2026-04-06 21:15:05 |
| TXN-01007540 | Toast | $77.41 | $2.01 | $75.40 | 2026-04-06 20:51:29 |
| TXN-01007560 | Toast | $64.14 | $1.67 | $62.47 | 2026-04-06 20:50:47 |
| TXN-01007571 | Toast | $58.62 | $1.52 | $57.10 | 2026-04-06 20:48:16 |
| TXN-01006947 | Toast | $59.56 | $1.55 | $58.01 | 2026-04-06 20:48:00 |
| TXN-01006641 | Toast | $48.94 | $1.27 | $47.67 | 2026-04-06 20:12:42 |
| TXN-01007717 | Toast | $30.56 | $0.79 | $29.77 | 2026-04-06 20:00:41 |
| TXN-01007827 | Toast | $32.58 | $0.85 | $31.73 | 2026-04-06 19:59:00 |
| TXN-01007027 | Toast | $61.05 | $1.59 | $59.46 | 2026-04-06 19:35:21 |
| TXN-01007640 | Toast | $39.16 | $1.02 | $38.14 | 2026-04-06 19:10:51 |
| TXN-01007239 | Toast | $43.21 | $1.12 | $42.09 | 2026-04-06 19:05:09 |
| TXN-01006611 | Toast | $74.21 | $1.93 | $72.28 | 2026-04-06 18:59:18 |
| TXN-01006658 | Toast | $50.34 | $1.31 | $49.03 | 2026-04-06 18:58:09 |
| TXN-01007354 | Toast | $39.78 | $1.03 | $38.75 | 2026-04-06 18:45:50 |
| TXN-01007314 | Toast | $33.66 | $0.88 | $32.78 | 2026-04-06 18:25:19 |
| TXN-01007418 | Toast | $76.05 | $1.98 | $74.07 | 2026-04-06 18:04:39 |
| TXN-01006812 | Toast | $62.00 | $1.61 | $60.39 | 2026-04-06 17:48:53 |
| TXN-01006677 | Toast | $58.18 | $1.51 | $56.67 | 2026-04-06 17:37:14 |
| TXN-01007232 | Toast | $71.24 | $1.85 | $69.39 | 2026-04-06 17:12:49 |
| TXN-01006697 | Toast | $66.77 | $1.74 | $65.03 | 2026-04-06 17:02:19 |
| TXN-01006876 | Toast | $41.60 | $1.08 | $40.52 | 2026-04-06 15:40:55 |
| TXN-01007075 | Toast | $59.43 | $1.55 | $57.88 | 2026-04-06 15:39:31 |
| TXN-01007706 | Toast | $28.35 | $0.74 | $27.61 | 2026-04-06 15:24:57 |
| TXN-01007400 | Toast | $40.31 | $1.05 | $39.26 | 2026-04-06 15:17:21 |