Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006004 | GrubHub | $73.71 | $22.11 | $51.60 | 2026-03-24 11:08:13 |
| TXN-01006550 | GrubHub | $32.68 | $9.80 | $22.88 | 2026-03-24 09:25:22 |
| TXN-01006375 | GrubHub | $43.59 | $13.08 | $30.51 | 2026-03-24 07:02:17 |
| TXN-01006352 | GrubHub | $72.72 | $21.82 | $50.90 | 2026-03-23 22:35:41 |
| TXN-01006441 | GrubHub | $80.95 | $24.29 | $56.66 | 2026-03-23 21:23:43 |
| TXN-01006568 | GrubHub | $76.36 | $22.91 | $53.45 | 2026-03-23 20:25:41 |
| TXN-01006231 | GrubHub | $37.84 | $11.35 | $26.49 | 2026-03-23 19:23:14 |
| TXN-01006225 | GrubHub | $41.71 | $12.51 | $29.20 | 2026-03-23 19:22:25 |
| TXN-01006372 | GrubHub | $73.68 | $22.10 | $51.58 | 2026-03-23 19:11:20 |
| TXN-01006414 | GrubHub | $41.68 | $12.50 | $29.18 | 2026-03-23 18:48:26 |
| TXN-01006475 | GrubHub | $64.64 | $19.39 | $45.25 | 2026-03-23 18:40:05 |
| TXN-01006187 | GrubHub | $45.27 | $13.58 | $31.69 | 2026-03-23 18:27:06 |
| TXN-01006180 | GrubHub | $32.24 | $9.67 | $22.57 | 2026-03-23 18:14:04 |
| TXN-01006311 | GrubHub | $51.67 | $15.50 | $36.17 | 2026-03-23 18:04:59 |
| TXN-01006513 | GrubHub | $55.13 | $16.54 | $38.59 | 2026-03-23 17:13:00 |
| TXN-01006342 | GrubHub | $67.84 | $20.35 | $47.49 | 2026-03-23 17:02:38 |
| TXN-01006595 | GrubHub | $37.47 | $11.24 | $26.23 | 2026-03-23 15:55:57 |
| TXN-01006465 | GrubHub | $81.65 | $24.50 | $57.15 | 2026-03-23 14:46:28 |
| TXN-01006594 | GrubHub | $53.94 | $16.18 | $37.76 | 2026-03-23 14:44:55 |
| TXN-01006001 | GrubHub | $81.27 | $24.38 | $56.89 | 2026-03-23 13:52:56 |
| TXN-01006511 | GrubHub | $73.84 | $22.15 | $51.69 | 2026-03-23 13:02:04 |
| TXN-01006140 | GrubHub | $81.60 | $24.48 | $57.12 | 2026-03-23 12:59:59 |
| TXN-01006531 | GrubHub | $68.39 | $20.52 | $47.87 | 2026-03-23 12:43:03 |
| TXN-01006388 | GrubHub | $40.67 | $12.20 | $28.47 | 2026-03-23 12:10:38 |
| TXN-01006073 | GrubHub | $44.00 | $13.20 | $30.80 | 2026-03-23 11:39:32 |