Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008047 | Square | $33.63 | $0.98 | $32.65 | 2026-03-27 19:57:36 |
| TXN-01007999 | Square | $38.11 | $1.11 | $37.00 | 2026-03-27 19:39:27 |
| TXN-01007834 | Square | $46.22 | $1.34 | $44.88 | 2026-03-27 19:30:17 |
| TXN-01008612 | Square | $66.92 | $1.94 | $64.98 | 2026-03-27 18:15:55 |
| TXN-01008083 | Square | $67.04 | $1.94 | $65.10 | 2026-03-27 17:26:43 |
| TXN-01008032 | Square | $28.68 | $0.83 | $27.85 | 2026-03-27 17:25:58 |
| TXN-01007969 | Square | $56.42 | $1.64 | $54.78 | 2026-03-27 17:23:01 |
| TXN-01008547 | Square | $29.47 | $0.85 | $28.62 | 2026-03-27 17:07:51 |
| TXN-01007918 | Square | $36.38 | $1.06 | $35.32 | 2026-03-27 16:55:57 |
| TXN-01008199 | Square | $36.25 | $1.05 | $35.20 | 2026-03-27 15:48:37 |
| TXN-01008536 | Square | $44.28 | $1.28 | $43.00 | 2026-03-27 15:17:16 |
| TXN-01008391 | Square | $49.61 | $1.44 | $48.17 | 2026-03-27 15:05:01 |
| TXN-01008193 | Square | $60.38 | $1.75 | $58.63 | 2026-03-27 14:33:23 |
| TXN-01008759 | Square | $59.79 | $1.73 | $58.06 | 2026-03-27 13:44:51 |
| TXN-01007913 | Square | $43.80 | $1.27 | $42.53 | 2026-03-27 12:37:59 |
| TXN-01008254 | Square | $43.52 | $1.26 | $42.26 | 2026-03-27 12:27:00 |
| TXN-01008660 | Square | $40.77 | $1.18 | $39.59 | 2026-03-27 12:26:58 |
| TXN-01008245 | Square | $53.41 | $1.55 | $51.86 | 2026-03-27 12:02:25 |
| TXN-01007832 | Square | $63.17 | $1.83 | $61.34 | 2026-03-27 11:05:00 |
| TXN-01007996 | Square | $55.68 | $1.61 | $54.07 | 2026-03-27 10:50:07 |
| TXN-01008729 | Square | $29.84 | $0.87 | $28.97 | 2026-03-27 10:47:15 |
| TXN-01007852 | Square | $41.64 | $1.21 | $40.43 | 2026-03-27 09:03:13 |
| TXN-01008680 | Square | $46.09 | $1.34 | $44.75 | 2026-03-27 08:54:08 |
| TXN-01008167 | Square | $59.64 | $1.73 | $57.91 | 2026-03-26 22:03:46 |
| TXN-01008390 | Square | $41.83 | $1.21 | $40.62 | 2026-03-26 21:10:39 |