Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008009 | Square | $33.38 | $0.97 | $32.41 | 2026-03-26 20:02:32 |
| TXN-01008262 | Square | $31.51 | $0.91 | $30.60 | 2026-03-26 20:02:02 |
| TXN-01007941 | Square | $62.20 | $1.80 | $60.40 | 2026-03-26 19:57:58 |
| TXN-01008123 | Square | $76.39 | $2.22 | $74.17 | 2026-03-26 19:15:03 |
| TXN-01008255 | Square | $73.24 | $2.12 | $71.12 | 2026-03-26 19:13:30 |
| TXN-01008432 | Square | $40.34 | $1.17 | $39.17 | 2026-03-26 18:58:06 |
| TXN-01008247 | Square | $53.58 | $1.55 | $52.03 | 2026-03-26 18:53:43 |
| TXN-01008319 | Square | $69.65 | $2.02 | $67.63 | 2026-03-26 18:31:16 |
| TXN-01008030 | Square | $65.98 | $1.91 | $64.07 | 2026-03-26 17:55:49 |
| TXN-01008638 | Square | $77.14 | $2.24 | $74.90 | 2026-03-26 17:21:15 |
| TXN-01008434 | Square | $47.69 | $1.38 | $46.31 | 2026-03-26 15:31:25 |
| TXN-01008777 | Square | $56.87 | $1.65 | $55.22 | 2026-03-26 14:37:36 |
| TXN-01008620 | Square | $38.86 | $1.13 | $37.73 | 2026-03-26 14:31:37 |
| TXN-01008058 | Square | $72.51 | $2.10 | $70.41 | 2026-03-26 14:25:02 |
| TXN-01008465 | Square | $68.86 | $2.00 | $66.86 | 2026-03-26 14:21:26 |
| TXN-01008496 | Square | $50.60 | $1.47 | $49.13 | 2026-03-26 14:12:57 |
| TXN-01008453 | Square | $58.65 | $1.70 | $56.95 | 2026-03-26 13:42:14 |
| TXN-01008007 | Square | $63.57 | $1.84 | $61.73 | 2026-03-26 13:26:19 |
| TXN-01008313 | Square | $41.66 | $1.21 | $40.45 | 2026-03-26 13:17:36 |
| TXN-01008283 | Square | $32.19 | $0.93 | $31.26 | 2026-03-26 12:52:08 |
| TXN-01008222 | Square | $50.60 | $1.47 | $49.13 | 2026-03-26 12:04:27 |
| TXN-01008273 | Square | $56.41 | $1.64 | $54.77 | 2026-03-26 11:58:25 |
| TXN-01008518 | Square | $71.13 | $2.06 | $69.07 | 2026-03-26 11:12:31 |
| TXN-01008275 | Square | $44.80 | $1.30 | $43.50 | 2026-03-26 10:52:47 |
| TXN-01008134 | Square | $56.59 | $1.64 | $54.95 | 2026-03-26 10:26:42 |