Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002577 | DoorDash | $66.21 | $19.86 | $46.35 | 2026-04-01 13:15:41 |
| TXN-01003239 | DoorDash | $81.51 | $24.45 | $57.06 | 2026-04-01 13:08:56 |
| TXN-01002783 | DoorDash | $34.99 | $10.50 | $24.49 | 2026-04-01 13:08:27 |
| TXN-01003769 | DoorDash | $33.43 | $10.03 | $23.40 | 2026-04-01 12:56:43 |
| TXN-01003416 | DoorDash | $85.39 | $25.62 | $59.77 | 2026-04-01 12:43:44 |
| TXN-01004176 | DoorDash | $79.49 | $23.85 | $55.64 | 2026-04-01 12:33:20 |
| TXN-01004086 | DoorDash | $37.78 | $11.33 | $26.45 | 2026-04-01 12:29:55 |
| TXN-01004004 | DoorDash | $51.33 | $15.40 | $35.93 | 2026-04-01 12:21:31 |
| TXN-01002701 | DoorDash | $39.66 | $11.90 | $27.76 | 2026-04-01 12:08:26 |
| TXN-01002592 | DoorDash | $59.96 | $17.99 | $41.97 | 2026-04-01 11:55:23 |
| TXN-01003347 | DoorDash | $80.21 | $24.06 | $56.15 | 2026-04-01 11:10:20 |
| TXN-01003716 | DoorDash | $39.99 | $12.00 | $27.99 | 2026-04-01 10:32:04 |
| TXN-01003599 | DoorDash | $54.32 | $16.30 | $38.02 | 2026-04-01 10:25:34 |
| TXN-01003577 | DoorDash | $51.70 | $15.51 | $36.19 | 2026-04-01 09:15:14 |
| TXN-01002810 | DoorDash | $63.88 | $19.16 | $44.72 | 2026-04-01 08:46:53 |
| TXN-01003810 | DoorDash | $58.32 | $17.50 | $40.82 | 2026-04-01 08:27:49 |
| TXN-01002988 | DoorDash | $41.79 | $12.54 | $29.25 | 2026-03-31 23:12:28 |
| TXN-01003838 | DoorDash | $50.57 | $15.17 | $35.40 | 2026-03-31 22:54:30 |
| TXN-01002543 | DoorDash | $34.16 | $10.25 | $23.91 | 2026-03-31 22:26:44 |
| TXN-01003003 | DoorDash | $85.06 | $25.52 | $59.54 | 2026-03-31 21:33:00 |
| TXN-01003618 | DoorDash | $75.33 | $22.60 | $52.73 | 2026-03-31 21:13:12 |
| TXN-01002717 | DoorDash | $39.93 | $11.98 | $27.95 | 2026-03-31 21:08:14 |
| TXN-01004140 | DoorDash | $46.34 | $13.90 | $32.44 | 2026-03-31 21:07:15 |
| TXN-01003277 | DoorDash | $39.98 | $11.99 | $27.99 | 2026-03-31 21:02:47 |
| TXN-01003262 | DoorDash | $57.42 | $17.23 | $40.19 | 2026-03-31 20:58:26 |