Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006669 | Toast | $64.08 | $1.67 | $62.41 | 2026-04-05 11:09:15 |
| TXN-01006463 | GrubHub | $66.78 | $20.03 | $46.75 | 2026-04-05 11:03:59 |
| TXN-01006287 | GrubHub | $61.87 | $18.56 | $43.31 | 2026-04-05 11:03:13 |
| TXN-01006817 | Toast | $55.88 | $1.45 | $54.43 | 2026-04-05 10:47:53 |
| TXN-01007306 | Toast | $34.12 | $0.89 | $33.23 | 2026-04-05 10:30:02 |
| TXN-01006968 | Toast | $31.36 | $0.82 | $30.54 | 2026-04-05 10:24:24 |
| TXN-01007892 | Square | $33.94 | $0.98 | $32.96 | 2026-04-05 10:23:26 |
| TXN-01006310 | GrubHub | $71.84 | $21.55 | $50.29 | 2026-04-05 10:08:40 |
| TXN-01004713 | UberEats | $85.70 | $25.71 | $59.99 | 2026-04-05 10:08:11 |
| TXN-01006726 | Toast | $59.90 | $1.56 | $58.34 | 2026-04-05 09:38:20 |
| TXN-01006146 | GrubHub | $52.92 | $15.88 | $37.04 | 2026-04-05 09:37:16 |
| TXN-01008537 | Square | $77.69 | $2.25 | $75.44 | 2026-04-05 09:35:42 |
| TXN-01008696 | Square | $75.01 | $2.18 | $72.83 | 2026-04-05 09:15:25 |
| TXN-01008269 | Square | $77.58 | $2.25 | $75.33 | 2026-04-05 09:11:54 |
| TXN-01004557 | UberEats | $82.09 | $24.63 | $57.46 | 2026-04-05 08:51:17 |
| TXN-01004763 | UberEats | $84.91 | $25.47 | $59.44 | 2026-04-05 08:38:08 |
| TXN-01003500 | DoorDash | $41.95 | $12.59 | $29.36 | 2026-04-05 08:31:42 |
| TXN-01008484 | Square | $40.93 | $1.19 | $39.74 | 2026-04-05 08:28:51 |
| TXN-01005149 | UberEats | $75.41 | $22.62 | $52.79 | 2026-04-05 08:10:07 |
| TXN-01009013 | Clover | $69.80 | $1.68 | $68.12 | 2026-04-05 08:08:01 |
| TXN-01005007 | UberEats | $43.75 | $13.12 | $30.63 | 2026-04-05 08:01:14 |
| TXN-01004503 | UberEats | $70.78 | $21.23 | $49.55 | 2026-04-05 07:11:15 |
| TXN-01005779 | UberEats | $79.10 | $23.73 | $55.37 | 2026-04-05 07:11:00 |
| TXN-01008896 | Clover | $51.46 | $1.24 | $50.22 | 2026-04-04 23:00:31 |
| TXN-01007261 | Toast | $43.17 | $1.12 | $42.05 | 2026-04-04 22:46:51 |