Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002748 | DoorDash | $79.41 | $23.82 | $55.59 | 2026-03-31 20:48:26 |
| TXN-01002875 | DoorDash | $75.83 | $22.75 | $53.08 | 2026-03-31 20:46:13 |
| TXN-01003418 | DoorDash | $80.02 | $24.01 | $56.01 | 2026-03-31 20:34:11 |
| TXN-01004356 | DoorDash | $51.73 | $15.52 | $36.21 | 2026-03-31 19:55:03 |
| TXN-01002538 | DoorDash | $82.53 | $24.76 | $57.77 | 2026-03-31 19:46:20 |
| TXN-01003896 | DoorDash | $73.46 | $22.04 | $51.42 | 2026-03-31 19:29:46 |
| TXN-01002596 | DoorDash | $47.98 | $14.39 | $33.59 | 2026-03-31 19:27:32 |
| TXN-01004085 | DoorDash | $51.94 | $15.58 | $36.36 | 2026-03-31 19:27:13 |
| TXN-01004126 | DoorDash | $34.16 | $10.25 | $23.91 | 2026-03-31 19:18:08 |
| TXN-01003241 | DoorDash | $56.00 | $16.80 | $39.20 | 2026-03-31 19:13:24 |
| TXN-01003149 | DoorDash | $48.01 | $14.40 | $33.61 | 2026-03-31 19:08:09 |
| TXN-01002747 | DoorDash | $75.54 | $22.66 | $52.88 | 2026-03-31 19:06:57 |
| TXN-01004318 | DoorDash | $59.82 | $17.95 | $41.87 | 2026-03-31 18:58:23 |
| TXN-01002960 | DoorDash | $49.90 | $14.97 | $34.93 | 2026-03-31 18:54:59 |
| TXN-01003619 | DoorDash | $72.92 | $21.88 | $51.04 | 2026-03-31 18:53:44 |
| TXN-01004153 | DoorDash | $64.38 | $19.31 | $45.07 | 2026-03-31 18:48:54 |
| TXN-01003474 | DoorDash | $83.01 | $24.90 | $58.11 | 2026-03-31 18:39:23 |
| TXN-01003961 | DoorDash | $57.41 | $17.22 | $40.19 | 2026-03-31 18:10:47 |
| TXN-01003015 | DoorDash | $78.54 | $23.56 | $54.98 | 2026-03-31 18:08:19 |
| TXN-01004392 | DoorDash | $35.74 | $10.72 | $25.02 | 2026-03-31 18:00:51 |
| TXN-01004242 | DoorDash | $61.27 | $18.38 | $42.89 | 2026-03-31 17:44:16 |
| TXN-01002759 | DoorDash | $83.54 | $25.06 | $58.48 | 2026-03-31 17:31:12 |
| TXN-01004049 | DoorDash | $36.03 | $10.81 | $25.22 | 2026-03-31 17:05:47 |
| TXN-01003203 | DoorDash | $70.94 | $21.28 | $49.66 | 2026-03-31 17:02:49 |
| TXN-01003244 | DoorDash | $81.15 | $24.35 | $56.80 | 2026-03-31 16:10:48 |