Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006581 | GrubHub | $73.49 | $22.05 | $51.44 | 2026-03-20 11:58:41 |
| TXN-01006086 | GrubHub | $70.37 | $21.11 | $49.26 | 2026-03-20 11:52:35 |
| TXN-01006164 | GrubHub | $47.00 | $14.10 | $32.90 | 2026-03-20 11:18:01 |
| TXN-01006211 | GrubHub | $34.73 | $10.42 | $24.31 | 2026-03-20 11:01:06 |
| TXN-01006476 | GrubHub | $69.58 | $20.87 | $48.71 | 2026-03-20 07:21:40 |
| TXN-01006403 | GrubHub | $71.86 | $21.56 | $50.30 | 2026-03-19 21:19:00 |
| TXN-01006050 | GrubHub | $84.16 | $25.25 | $58.91 | 2026-03-19 20:38:48 |
| TXN-01006336 | GrubHub | $38.41 | $11.52 | $26.89 | 2026-03-19 20:06:45 |
| TXN-01006229 | GrubHub | $83.68 | $25.10 | $58.58 | 2026-03-19 19:55:40 |
| TXN-01006484 | GrubHub | $38.08 | $11.42 | $26.66 | 2026-03-19 19:33:45 |
| TXN-01006170 | GrubHub | $74.13 | $22.24 | $51.89 | 2026-03-19 18:41:24 |
| TXN-01006043 | GrubHub | $57.07 | $17.12 | $39.95 | 2026-03-19 18:24:48 |
| TXN-01006182 | GrubHub | $69.49 | $20.85 | $48.64 | 2026-03-19 18:18:37 |
| TXN-01005979 | GrubHub | $54.73 | $16.42 | $38.31 | 2026-03-19 17:00:53 |
| TXN-01006139 | GrubHub | $66.09 | $19.83 | $46.26 | 2026-03-19 16:41:05 |
| TXN-01005930 | GrubHub | $54.89 | $16.47 | $38.42 | 2026-03-19 16:36:03 |
| TXN-01006085 | GrubHub | $63.34 | $19.00 | $44.34 | 2026-03-19 15:38:48 |
| TXN-01005978 | GrubHub | $74.09 | $22.23 | $51.86 | 2026-03-19 15:27:29 |
| TXN-01006300 | GrubHub | $77.71 | $23.31 | $54.40 | 2026-03-19 15:18:55 |
| TXN-01006381 | GrubHub | $47.08 | $14.12 | $32.96 | 2026-03-19 14:15:48 |
| TXN-01006181 | GrubHub | $45.74 | $13.72 | $32.02 | 2026-03-19 12:46:47 |
| TXN-01006358 | GrubHub | $49.99 | $15.00 | $34.99 | 2026-03-18 21:58:31 |
| TXN-01006440 | GrubHub | $85.45 | $25.64 | $59.81 | 2026-03-18 21:14:51 |
| TXN-01006202 | GrubHub | $69.26 | $20.78 | $48.48 | 2026-03-18 20:01:43 |
| TXN-01005961 | GrubHub | $68.25 | $20.47 | $47.78 | 2026-03-18 19:55:05 |