Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008203 | Square | $64.82 | $1.88 | $62.94 | 2026-03-24 14:42:49 |
| TXN-01008250 | Square | $45.92 | $1.33 | $44.59 | 2026-03-24 14:21:11 |
| TXN-01008636 | Square | $43.56 | $1.26 | $42.30 | 2026-03-24 14:05:19 |
| TXN-01008266 | Square | $68.75 | $1.99 | $66.76 | 2026-03-24 13:47:00 |
| TXN-01008164 | Square | $32.33 | $0.94 | $31.39 | 2026-03-24 13:41:09 |
| TXN-01008208 | Square | $28.05 | $0.81 | $27.24 | 2026-03-24 13:19:09 |
| TXN-01008354 | Square | $67.50 | $1.96 | $65.54 | 2026-03-24 12:44:58 |
| TXN-01008181 | Square | $72.36 | $2.10 | $70.26 | 2026-03-24 12:17:23 |
| TXN-01008554 | Square | $47.23 | $1.37 | $45.86 | 2026-03-24 11:58:03 |
| TXN-01007977 | Square | $60.26 | $1.75 | $58.51 | 2026-03-24 11:48:04 |
| TXN-01008605 | Square | $48.73 | $1.41 | $47.32 | 2026-03-24 09:52:50 |
| TXN-01008532 | Square | $51.96 | $1.51 | $50.45 | 2026-03-24 09:00:12 |
| TXN-01008486 | Square | $76.39 | $2.22 | $74.17 | 2026-03-24 07:14:34 |
| TXN-01008338 | Square | $69.09 | $2.00 | $67.09 | 2026-03-23 21:13:05 |
| TXN-01008469 | Square | $53.05 | $1.54 | $51.51 | 2026-03-23 20:52:58 |
| TXN-01008651 | Square | $53.73 | $1.56 | $52.17 | 2026-03-23 20:45:56 |
| TXN-01008400 | Square | $53.75 | $1.56 | $52.19 | 2026-03-23 20:37:55 |
| TXN-01008037 | Square | $29.32 | $0.85 | $28.47 | 2026-03-23 20:04:17 |
| TXN-01008442 | Square | $61.98 | $1.80 | $60.18 | 2026-03-23 19:07:23 |
| TXN-01008088 | Square | $71.58 | $2.08 | $69.50 | 2026-03-23 19:02:00 |
| TXN-01007875 | Square | $75.92 | $2.20 | $73.72 | 2026-03-23 18:58:16 |
| TXN-01008473 | Square | $47.78 | $1.39 | $46.39 | 2026-03-23 18:56:51 |
| TXN-01008673 | Square | $37.31 | $1.08 | $36.23 | 2026-03-23 18:44:45 |
| TXN-01008751 | Square | $77.73 | $2.25 | $75.48 | 2026-03-23 18:42:10 |
| TXN-01008659 | Square | $59.86 | $1.74 | $58.12 | 2026-03-23 18:16:40 |