Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004459 | UberEats | $66.01 | $19.80 | $46.21 | 2026-03-29 17:06:54 |
| TXN-01005226 | UberEats | $64.06 | $19.22 | $44.84 | 2026-03-29 16:57:18 |
| TXN-01004518 | UberEats | $54.83 | $16.45 | $38.38 | 2026-03-29 16:51:58 |
| TXN-01004605 | UberEats | $85.01 | $25.50 | $59.51 | 2026-03-29 16:01:25 |
| TXN-01005161 | UberEats | $53.12 | $15.94 | $37.18 | 2026-03-29 14:37:56 |
| TXN-01005870 | UberEats | $72.06 | $21.62 | $50.44 | 2026-03-29 14:34:00 |
| TXN-01005411 | UberEats | $61.62 | $18.49 | $43.13 | 2026-03-29 14:04:40 |
| TXN-01004755 | UberEats | $47.29 | $14.19 | $33.10 | 2026-03-29 13:59:58 |
| TXN-01004723 | UberEats | $72.03 | $21.61 | $50.42 | 2026-03-29 13:01:58 |
| TXN-01005743 | UberEats | $60.91 | $18.27 | $42.64 | 2026-03-29 12:56:05 |
| TXN-01005349 | UberEats | $33.41 | $10.02 | $23.39 | 2026-03-29 12:41:40 |
| TXN-01005355 | UberEats | $37.90 | $11.37 | $26.53 | 2026-03-29 11:59:34 |
| TXN-01005755 | UberEats | $67.75 | $20.32 | $47.43 | 2026-03-29 11:56:41 |
| TXN-01004739 | UberEats | $46.51 | $13.95 | $32.56 | 2026-03-29 11:56:13 |
| TXN-01005672 | UberEats | $76.48 | $22.94 | $53.54 | 2026-03-29 11:14:43 |
| TXN-01004919 | UberEats | $62.73 | $18.82 | $43.91 | 2026-03-29 10:46:24 |
| TXN-01005211 | UberEats | $42.06 | $12.62 | $29.44 | 2026-03-29 10:11:07 |
| TXN-01004916 | UberEats | $82.41 | $24.72 | $57.69 | 2026-03-29 10:05:27 |
| TXN-01004923 | UberEats | $84.53 | $25.36 | $59.17 | 2026-03-29 08:39:55 |
| TXN-01005791 | UberEats | $82.67 | $24.80 | $57.87 | 2026-03-29 08:15:55 |
| TXN-01005428 | UberEats | $72.05 | $21.61 | $50.44 | 2026-03-28 22:46:19 |
| TXN-01005412 | UberEats | $41.67 | $12.50 | $29.17 | 2026-03-28 22:22:36 |
| TXN-01005483 | UberEats | $72.84 | $21.85 | $50.99 | 2026-03-28 22:16:30 |
| TXN-01005674 | UberEats | $38.35 | $11.51 | $26.84 | 2026-03-28 21:39:16 |
| TXN-01004617 | UberEats | $67.03 | $20.11 | $46.92 | 2026-03-28 21:37:32 |