Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005338 | UberEats | $45.81 | $13.74 | $32.07 | 2026-04-04 20:49:17 |
| TXN-01004791 | UberEats | $58.89 | $17.67 | $41.22 | 2026-04-04 20:44:56 |
| TXN-01003637 | DoorDash | $44.79 | $13.44 | $31.35 | 2026-04-04 20:44:35 |
| TXN-01003266 | DoorDash | $84.91 | $25.47 | $59.44 | 2026-04-04 20:28:08 |
| TXN-01003327 | DoorDash | $64.72 | $19.42 | $45.30 | 2026-04-04 20:24:02 |
| TXN-01007821 | Toast | $48.02 | $1.25 | $46.77 | 2026-04-04 20:23:10 |
| TXN-01008707 | Square | $76.42 | $2.22 | $74.20 | 2026-04-04 20:21:30 |
| TXN-01009292 | Clover | $61.51 | $1.48 | $60.03 | 2026-04-04 20:18:52 |
| TXN-01006120 | GrubHub | $61.02 | $18.31 | $42.71 | 2026-04-04 20:14:40 |
| TXN-01005027 | UberEats | $44.39 | $13.32 | $31.07 | 2026-04-04 20:09:50 |
| TXN-01004091 | DoorDash | $42.47 | $12.74 | $29.73 | 2026-04-04 20:01:42 |
| TXN-01008303 | Square | $58.27 | $1.69 | $56.58 | 2026-04-04 19:54:01 |
| TXN-01006467 | GrubHub | $39.74 | $11.92 | $27.82 | 2026-04-04 19:51:33 |
| TXN-01003161 | DoorDash | $77.22 | $23.17 | $54.05 | 2026-04-04 19:50:33 |
| TXN-01008699 | Square | $73.17 | $2.12 | $71.05 | 2026-04-04 19:43:59 |
| TXN-01009232 | Clover | $34.21 | $0.82 | $33.39 | 2026-04-04 19:40:04 |
| TXN-01006077 | GrubHub | $76.36 | $22.91 | $53.45 | 2026-04-04 19:34:40 |
| TXN-01007932 | Square | $70.94 | $2.06 | $68.88 | 2026-04-04 19:31:41 |
| TXN-01004349 | DoorDash | $64.55 | $19.36 | $45.19 | 2026-04-04 19:28:00 |
| TXN-01003882 | DoorDash | $33.88 | $10.16 | $23.72 | 2026-04-04 19:24:11 |
| TXN-01006438 | GrubHub | $55.31 | $16.59 | $38.72 | 2026-04-04 19:14:55 |
| TXN-01007711 | Toast | $73.62 | $1.91 | $71.71 | 2026-04-04 19:13:33 |
| TXN-01006028 | GrubHub | $39.90 | $11.97 | $27.93 | 2026-04-04 19:12:33 |
| TXN-01006330 | GrubHub | $38.72 | $11.62 | $27.10 | 2026-04-04 19:10:08 |
| TXN-01006843 | Toast | $76.60 | $1.99 | $74.61 | 2026-04-04 19:09:42 |