Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008773 | Square | $56.93 | $1.65 | $55.28 | 2026-03-23 18:11:22 |
| TXN-01008697 | Square | $59.45 | $1.72 | $57.73 | 2026-03-23 18:09:29 |
| TXN-01008523 | Square | $76.96 | $2.23 | $74.73 | 2026-03-23 17:48:02 |
| TXN-01008585 | Square | $68.57 | $1.99 | $66.58 | 2026-03-23 17:39:02 |
| TXN-01008359 | Square | $32.64 | $0.95 | $31.69 | 2026-03-23 17:36:55 |
| TXN-01008356 | Square | $71.80 | $2.08 | $69.72 | 2026-03-23 17:34:09 |
| TXN-01008507 | Square | $72.06 | $2.09 | $69.97 | 2026-03-23 17:30:12 |
| TXN-01007904 | Square | $62.93 | $1.82 | $61.11 | 2026-03-23 16:11:35 |
| TXN-01007955 | Square | $41.73 | $1.21 | $40.52 | 2026-03-23 14:40:35 |
| TXN-01008070 | Square | $77.58 | $2.25 | $75.33 | 2026-03-23 14:17:51 |
| TXN-01008170 | Square | $37.71 | $1.09 | $36.62 | 2026-03-23 14:13:16 |
| TXN-01008376 | Square | $55.02 | $1.60 | $53.42 | 2026-03-23 13:45:44 |
| TXN-01008095 | Square | $49.76 | $1.44 | $48.32 | 2026-03-23 13:32:00 |
| TXN-01008378 | Square | $30.78 | $0.89 | $29.89 | 2026-03-23 13:04:43 |
| TXN-01008001 | Square | $32.36 | $0.94 | $31.42 | 2026-03-23 12:52:08 |
| TXN-01008784 | Square | $66.78 | $1.94 | $64.84 | 2026-03-23 12:32:07 |
| TXN-01008407 | Square | $64.15 | $1.86 | $62.29 | 2026-03-23 12:29:01 |
| TXN-01008501 | Square | $56.52 | $1.64 | $54.88 | 2026-03-23 12:21:38 |
| TXN-01008017 | Square | $67.66 | $1.96 | $65.70 | 2026-03-23 12:20:52 |
| TXN-01008459 | Square | $59.02 | $1.71 | $57.31 | 2026-03-23 11:54:48 |
| TXN-01008481 | Square | $40.07 | $1.16 | $38.91 | 2026-03-23 11:41:00 |
| TXN-01008112 | Square | $60.00 | $1.74 | $58.26 | 2026-03-23 11:34:51 |
| TXN-01008515 | Square | $51.52 | $1.49 | $50.03 | 2026-03-23 10:54:58 |
| TXN-01008388 | Square | $58.62 | $1.70 | $56.92 | 2026-03-23 10:07:43 |
| TXN-01008700 | Square | $49.83 | $1.45 | $48.38 | 2026-03-23 09:37:00 |