Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004177 | DoorDash | $62.83 | $18.85 | $43.98 | 2026-04-06 18:16:53 |
| TXN-01004032 | DoorDash | $83.12 | $24.94 | $58.18 | 2026-04-06 17:58:37 |
| TXN-01003512 | DoorDash | $39.20 | $11.76 | $27.44 | 2026-04-06 17:47:36 |
| TXN-01004338 | DoorDash | $83.40 | $25.02 | $58.38 | 2026-04-06 17:47:26 |
| TXN-01004382 | DoorDash | $45.53 | $13.66 | $31.87 | 2026-04-06 17:46:13 |
| TXN-01003995 | DoorDash | $83.53 | $25.06 | $58.47 | 2026-04-06 17:39:36 |
| TXN-01003612 | DoorDash | $60.94 | $18.28 | $42.66 | 2026-04-06 17:39:18 |
| TXN-01002768 | DoorDash | $77.93 | $23.38 | $54.55 | 2026-04-06 17:19:25 |
| TXN-01004268 | DoorDash | $83.68 | $25.10 | $58.58 | 2026-04-06 17:06:21 |
| TXN-01004199 | DoorDash | $33.42 | $10.03 | $23.39 | 2026-04-06 16:34:16 |
| TXN-01004263 | DoorDash | $45.66 | $13.70 | $31.96 | 2026-04-06 16:29:37 |
| TXN-01004381 | DoorDash | $67.67 | $20.30 | $47.37 | 2026-04-06 16:28:59 |
| TXN-01002620 | DoorDash | $80.22 | $24.07 | $56.15 | 2026-04-06 16:21:41 |
| TXN-01003748 | DoorDash | $82.27 | $24.68 | $57.59 | 2026-04-06 15:59:35 |
| TXN-01003408 | DoorDash | $81.33 | $24.40 | $56.93 | 2026-04-06 15:53:58 |
| TXN-01003224 | DoorDash | $36.90 | $11.07 | $25.83 | 2026-04-06 15:41:12 |
| TXN-01003676 | DoorDash | $65.39 | $19.62 | $45.77 | 2026-04-06 15:39:37 |
| TXN-01002994 | DoorDash | $78.47 | $23.54 | $54.93 | 2026-04-06 15:38:40 |
| TXN-01003806 | DoorDash | $45.68 | $13.70 | $31.98 | 2026-04-06 14:32:54 |
| TXN-01002521 | DoorDash | $38.01 | $11.40 | $26.61 | 2026-04-06 14:27:12 |
| TXN-01003066 | DoorDash | $75.46 | $22.64 | $52.82 | 2026-04-06 14:23:49 |
| TXN-01002564 | DoorDash | $32.42 | $9.73 | $22.69 | 2026-04-06 14:00:01 |
| TXN-01003233 | DoorDash | $76.23 | $22.87 | $53.36 | 2026-04-06 13:56:45 |
| TXN-01003353 | DoorDash | $53.47 | $16.04 | $37.43 | 2026-04-06 13:54:47 |
| TXN-01002697 | DoorDash | $33.92 | $10.18 | $23.74 | 2026-04-06 13:51:43 |