Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005968 | GrubHub | $73.96 | $22.19 | $51.77 | 2026-04-06 11:28:29 |
| TXN-01006521 | GrubHub | $76.05 | $22.81 | $53.24 | 2026-04-06 07:58:36 |
| TXN-01006434 | GrubHub | $62.76 | $18.83 | $43.93 | 2026-04-05 22:57:13 |
| TXN-01006160 | GrubHub | $34.32 | $10.30 | $24.02 | 2026-04-05 22:46:28 |
| TXN-01006238 | GrubHub | $47.72 | $14.32 | $33.40 | 2026-04-05 20:48:24 |
| TXN-01006119 | GrubHub | $66.44 | $19.93 | $46.51 | 2026-04-05 20:39:28 |
| TXN-01006281 | GrubHub | $81.66 | $24.50 | $57.16 | 2026-04-05 20:09:33 |
| TXN-01006107 | GrubHub | $75.37 | $22.61 | $52.76 | 2026-04-05 20:06:20 |
| TXN-01006249 | GrubHub | $37.64 | $11.29 | $26.35 | 2026-04-05 19:41:12 |
| TXN-01006092 | GrubHub | $36.93 | $11.08 | $25.85 | 2026-04-05 19:06:09 |
| TXN-01006564 | GrubHub | $34.04 | $10.21 | $23.83 | 2026-04-05 18:42:09 |
| TXN-01006286 | GrubHub | $46.02 | $13.81 | $32.21 | 2026-04-05 18:21:19 |
| TXN-01006032 | GrubHub | $42.60 | $12.78 | $29.82 | 2026-04-05 17:51:59 |
| TXN-01006562 | GrubHub | $46.34 | $13.90 | $32.44 | 2026-04-05 17:10:46 |
| TXN-01006284 | GrubHub | $83.91 | $25.17 | $58.74 | 2026-04-05 17:02:15 |
| TXN-01006267 | GrubHub | $54.27 | $16.28 | $37.99 | 2026-04-05 16:13:21 |
| TXN-01006282 | GrubHub | $62.31 | $18.69 | $43.62 | 2026-04-05 14:26:59 |
| TXN-01006237 | GrubHub | $63.11 | $18.93 | $44.18 | 2026-04-05 13:15:09 |
| TXN-01006463 | GrubHub | $66.78 | $20.03 | $46.75 | 2026-04-05 11:03:59 |
| TXN-01006287 | GrubHub | $61.87 | $18.56 | $43.31 | 2026-04-05 11:03:13 |
| TXN-01006310 | GrubHub | $71.84 | $21.55 | $50.29 | 2026-04-05 10:08:40 |
| TXN-01006146 | GrubHub | $52.92 | $15.88 | $37.04 | 2026-04-05 09:37:16 |
| TXN-01006010 | GrubHub | $60.96 | $18.29 | $42.67 | 2026-04-04 21:25:01 |
| TXN-01006039 | GrubHub | $58.18 | $17.45 | $40.73 | 2026-04-04 20:57:36 |
| TXN-01006120 | GrubHub | $61.02 | $18.31 | $42.71 | 2026-04-04 20:14:40 |