Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008120 | Square | $74.62 | $2.16 | $72.46 | 2026-04-06 07:46:36 |
| TXN-01008621 | Square | $30.13 | $0.87 | $29.26 | 2026-04-06 07:42:56 |
| TXN-01008097 | Square | $72.45 | $2.10 | $70.35 | 2026-04-05 21:55:04 |
| TXN-01008111 | Square | $35.49 | $1.03 | $34.46 | 2026-04-05 19:34:12 |
| TXN-01008669 | Square | $39.19 | $1.14 | $38.05 | 2026-04-05 19:20:03 |
| TXN-01008517 | Square | $37.12 | $1.08 | $36.04 | 2026-04-05 18:59:06 |
| TXN-01008647 | Square | $59.51 | $1.73 | $57.78 | 2026-04-05 18:17:24 |
| TXN-01008042 | Square | $37.63 | $1.09 | $36.54 | 2026-04-05 18:15:29 |
| TXN-01008003 | Square | $58.96 | $1.71 | $57.25 | 2026-04-05 18:13:32 |
| TXN-01008183 | Square | $60.28 | $1.75 | $58.53 | 2026-04-05 16:59:00 |
| TXN-01008614 | Square | $75.78 | $2.20 | $73.58 | 2026-04-05 16:32:34 |
| TXN-01008040 | Square | $48.31 | $1.40 | $46.91 | 2026-04-05 16:31:18 |
| TXN-01008500 | Square | $75.58 | $2.19 | $73.39 | 2026-04-05 15:52:50 |
| TXN-01008672 | Square | $74.46 | $2.16 | $72.30 | 2026-04-05 14:45:13 |
| TXN-01008000 | Square | $62.60 | $1.82 | $60.78 | 2026-04-05 14:34:26 |
| TXN-01008708 | Square | $68.88 | $2.00 | $66.88 | 2026-04-05 14:18:12 |
| TXN-01007975 | Square | $70.66 | $2.05 | $68.61 | 2026-04-05 13:51:59 |
| TXN-01008345 | Square | $73.41 | $2.13 | $71.28 | 2026-04-05 12:12:49 |
| TXN-01007892 | Square | $33.94 | $0.98 | $32.96 | 2026-04-05 10:23:26 |
| TXN-01008537 | Square | $77.69 | $2.25 | $75.44 | 2026-04-05 09:35:42 |
| TXN-01008696 | Square | $75.01 | $2.18 | $72.83 | 2026-04-05 09:15:25 |
| TXN-01008269 | Square | $77.58 | $2.25 | $75.33 | 2026-04-05 09:11:54 |
| TXN-01008484 | Square | $40.93 | $1.19 | $39.74 | 2026-04-05 08:28:51 |
| TXN-01008550 | Square | $33.87 | $0.98 | $32.89 | 2026-04-04 22:38:22 |
| TXN-01008411 | Square | $35.73 | $1.04 | $34.69 | 2026-04-04 21:50:43 |