Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007775 | Toast | $49.58 | $1.29 | $48.29 | 2026-04-06 14:58:46 |
| TXN-01007178 | Toast | $61.21 | $1.59 | $59.62 | 2026-04-06 14:46:14 |
| TXN-01007282 | Toast | $68.39 | $1.78 | $66.61 | 2026-04-06 14:42:50 |
| TXN-01006752 | Toast | $46.09 | $1.20 | $44.89 | 2026-04-06 13:38:30 |
| TXN-01007681 | Toast | $32.35 | $0.84 | $31.51 | 2026-04-06 13:10:52 |
| TXN-01007048 | Toast | $47.11 | $1.22 | $45.89 | 2026-04-06 12:53:37 |
| TXN-01007242 | Toast | $56.91 | $1.48 | $55.43 | 2026-04-06 12:51:48 |
| TXN-01007349 | Toast | $76.16 | $1.98 | $74.18 | 2026-04-06 12:35:51 |
| TXN-01007502 | Toast | $68.61 | $1.78 | $66.83 | 2026-04-06 12:07:38 |
| TXN-01007032 | Toast | $29.15 | $0.76 | $28.39 | 2026-04-06 11:40:33 |
| TXN-01007406 | Toast | $30.24 | $0.79 | $29.45 | 2026-04-06 10:03:08 |
| TXN-01006661 | Toast | $40.08 | $1.04 | $39.04 | 2026-04-06 08:26:08 |
| TXN-01006898 | Toast | $44.21 | $1.15 | $43.06 | 2026-04-06 08:21:50 |
| TXN-01007553 | Toast | $46.01 | $1.20 | $44.81 | 2026-04-06 07:59:48 |
| TXN-01007078 | Toast | $47.29 | $1.23 | $46.06 | 2026-04-05 22:10:27 |
| TXN-01006811 | Toast | $62.74 | $1.63 | $61.11 | 2026-04-05 21:55:15 |
| TXN-01006981 | Toast | $37.78 | $0.98 | $36.80 | 2026-04-05 21:26:49 |
| TXN-01006770 | Toast | $49.07 | $1.28 | $47.79 | 2026-04-05 20:16:30 |
| TXN-01007347 | Toast | $76.68 | $1.99 | $74.69 | 2026-04-05 19:21:53 |
| TXN-01007657 | Toast | $62.14 | $1.62 | $60.52 | 2026-04-05 19:17:12 |
| TXN-01007797 | Toast | $60.34 | $1.57 | $58.77 | 2026-04-05 19:16:28 |
| TXN-01007401 | Toast | $40.43 | $1.05 | $39.38 | 2026-04-05 19:13:03 |
| TXN-01007280 | Toast | $56.48 | $1.47 | $55.01 | 2026-04-05 19:09:24 |
| TXN-01006649 | Toast | $35.95 | $0.93 | $35.02 | 2026-04-05 18:49:51 |
| TXN-01007569 | Toast | $34.26 | $0.89 | $33.37 | 2026-04-05 18:24:08 |