Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007485 | Toast | $51.40 | $1.34 | $50.06 | 2026-04-04 19:06:11 |
| TXN-01006974 | Toast | $72.86 | $1.89 | $70.97 | 2026-04-04 18:58:46 |
| TXN-01008658 | Square | $44.87 | $1.30 | $43.57 | 2026-04-04 18:58:25 |
| TXN-01005756 | UberEats | $60.48 | $18.14 | $42.34 | 2026-04-04 18:57:58 |
| TXN-01006456 | GrubHub | $61.69 | $18.51 | $43.18 | 2026-04-04 18:54:44 |
| TXN-01008297 | Square | $67.00 | $1.94 | $65.06 | 2026-04-04 18:54:38 |
| TXN-01003696 | DoorDash | $44.18 | $13.25 | $30.93 | 2026-04-04 18:54:31 |
| TXN-01008315 | Square | $62.01 | $1.80 | $60.21 | 2026-04-04 18:53:58 |
| TXN-01003319 | DoorDash | $45.13 | $13.54 | $31.59 | 2026-04-04 18:53:44 |
| TXN-01003992 | DoorDash | $37.50 | $11.25 | $26.25 | 2026-04-04 18:51:19 |
| TXN-01006899 | Toast | $48.45 | $1.26 | $47.19 | 2026-04-04 18:50:14 |
| TXN-01008078 | Square | $32.95 | $0.96 | $31.99 | 2026-04-04 18:49:28 |
| TXN-01008034 | Square | $58.23 | $1.69 | $56.54 | 2026-04-04 18:49:15 |
| TXN-01006685 | Toast | $64.10 | $1.67 | $62.43 | 2026-04-04 18:48:27 |
| TXN-01008015 | Square | $32.25 | $0.94 | $31.31 | 2026-04-04 18:44:35 |
| TXN-01006800 | Toast | $38.56 | $1.00 | $37.56 | 2026-04-04 18:37:41 |
| TXN-01004244 | DoorDash | $64.66 | $19.40 | $45.26 | 2026-04-04 18:32:35 |
| TXN-01007837 | Square | $44.06 | $1.28 | $42.78 | 2026-04-04 18:28:47 |
| TXN-01006794 | Toast | $70.71 | $1.84 | $68.87 | 2026-04-04 18:26:55 |
| TXN-01003952 | DoorDash | $82.33 | $24.70 | $57.63 | 2026-04-04 18:19:58 |
| TXN-01005728 | UberEats | $77.66 | $23.30 | $54.36 | 2026-04-04 18:19:36 |
| TXN-01002921 | DoorDash | $60.91 | $18.27 | $42.64 | 2026-04-04 18:18:51 |
| TXN-01003647 | DoorDash | $44.61 | $13.38 | $31.23 | 2026-04-04 18:18:23 |
| TXN-01009102 | Clover | $54.12 | $1.30 | $52.82 | 2026-04-04 18:17:22 |
| TXN-01003962 | DoorDash | $83.51 | $25.05 | $58.46 | 2026-04-04 18:15:26 |