Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008850 | Clover | $72.50 | $1.74 | $70.76 | 2026-03-12 09:57:32 |
| TXN-01008848 | Clover | $48.61 | $1.17 | $47.44 | 2026-03-12 07:07:53 |
| TXN-01008908 | Clover | $62.44 | $1.50 | $60.94 | 2026-03-11 20:45:59 |
| TXN-01009001 | Clover | $54.37 | $1.30 | $53.07 | 2026-03-11 20:43:12 |
| TXN-01008926 | Clover | $77.53 | $1.86 | $75.67 | 2026-03-11 20:34:32 |
| TXN-01008809 | Clover | $57.23 | $1.37 | $55.86 | 2026-03-11 20:00:06 |
| TXN-01009220 | Clover | $65.50 | $1.57 | $63.93 | 2026-03-11 19:58:47 |
| TXN-01009020 | Clover | $49.22 | $1.18 | $48.04 | 2026-03-11 19:06:43 |
| TXN-01009173 | Clover | $31.18 | $0.75 | $30.43 | 2026-03-11 18:38:32 |
| TXN-01008907 | Clover | $45.55 | $1.09 | $44.46 | 2026-03-11 17:13:42 |
| TXN-01009012 | Clover | $44.83 | $1.08 | $43.75 | 2026-03-11 17:07:37 |
| TXN-01008858 | Clover | $35.48 | $0.85 | $34.63 | 2026-03-11 17:01:57 |
| TXN-01009294 | Clover | $38.03 | $0.91 | $37.12 | 2026-03-11 15:31:13 |
| TXN-01008832 | Clover | $42.55 | $1.02 | $41.53 | 2026-03-11 15:25:04 |
| TXN-01009125 | Clover | $73.21 | $1.76 | $71.45 | 2026-03-11 14:56:58 |
| TXN-01008860 | Clover | $34.87 | $0.84 | $34.03 | 2026-03-11 13:53:56 |
| TXN-01009209 | Clover | $56.48 | $1.36 | $55.12 | 2026-03-11 13:17:12 |
| TXN-01008905 | Clover | $44.64 | $1.07 | $43.57 | 2026-03-11 12:54:52 |
| TXN-01009119 | Clover | $55.01 | $1.32 | $53.69 | 2026-03-11 12:44:08 |
| TXN-01008835 | Clover | $44.79 | $1.07 | $43.72 | 2026-03-11 12:43:12 |
| TXN-01009179 | Clover | $62.93 | $1.51 | $61.42 | 2026-03-11 12:08:42 |
| TXN-01009046 | Clover | $29.03 | $0.70 | $28.33 | 2026-03-11 11:01:56 |
| TXN-01009084 | Clover | $75.93 | $1.82 | $74.11 | 2026-03-11 09:08:24 |
| TXN-01008941 | Clover | $48.57 | $1.17 | $47.40 | 2026-03-10 20:51:01 |
| TXN-01009101 | Clover | $59.41 | $1.43 | $57.98 | 2026-03-10 20:48:07 |