Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008295 | Square | $69.57 | $2.02 | $67.55 | 2026-03-10 16:57:07 |
| TXN-01005708 | UberEats | $79.49 | $23.85 | $55.64 | 2026-03-10 16:52:33 |
| TXN-01004319 | DoorDash | $47.63 | $14.29 | $33.34 | 2026-03-10 16:51:52 |
| TXN-01006976 | Toast | $45.87 | $1.19 | $44.68 | 2026-03-10 16:47:43 |
| TXN-01004048 | DoorDash | $69.65 | $20.89 | $48.76 | 2026-03-10 16:39:28 |
| TXN-01005703 | UberEats | $71.21 | $21.36 | $49.85 | 2026-03-10 16:28:53 |
| TXN-01003785 | DoorDash | $34.88 | $10.46 | $24.42 | 2026-03-10 16:16:28 |
| TXN-01004645 | UberEats | $48.43 | $14.53 | $33.90 | 2026-03-10 16:00:48 |
| TXN-01007625 | Toast | $53.44 | $1.39 | $52.05 | 2026-03-10 16:00:11 |
| TXN-01006678 | Toast | $44.21 | $1.15 | $43.06 | 2026-03-10 15:57:59 |
| TXN-01003540 | DoorDash | $35.67 | $10.70 | $24.97 | 2026-03-10 15:57:46 |
| TXN-01003899 | DoorDash | $83.93 | $25.18 | $58.75 | 2026-03-10 15:56:26 |
| TXN-01006923 | Toast | $61.98 | $1.61 | $60.37 | 2026-03-10 15:53:47 |
| TXN-01008277 | Square | $54.61 | $1.58 | $53.03 | 2026-03-10 15:50:42 |
| TXN-01008426 | Square | $55.87 | $1.62 | $54.25 | 2026-03-10 15:45:01 |
| TXN-01004666 | UberEats | $32.47 | $9.74 | $22.73 | 2026-03-10 15:41:58 |
| TXN-01002585 | DoorDash | $33.38 | $10.01 | $23.37 | 2026-03-10 15:40:04 |
| TXN-01003019 | DoorDash | $55.76 | $16.73 | $39.03 | 2026-03-10 15:37:23 |
| TXN-01003414 | DoorDash | $55.52 | $16.66 | $38.86 | 2026-03-10 15:31:06 |
| TXN-01003688 | DoorDash | $59.34 | $17.80 | $41.54 | 2026-03-10 15:29:17 |
| TXN-01005430 | UberEats | $83.72 | $25.12 | $58.60 | 2026-03-10 15:26:34 |
| TXN-01007236 | Toast | $44.31 | $1.15 | $43.16 | 2026-03-10 15:21:58 |
| TXN-01004999 | UberEats | $79.86 | $23.96 | $55.90 | 2026-03-10 15:12:02 |
| TXN-01004573 | UberEats | $71.51 | $21.45 | $50.06 | 2026-03-10 14:57:49 |
| TXN-01005568 | UberEats | $33.55 | $10.06 | $23.49 | 2026-03-10 14:56:56 |