Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002628 | DoorDash | $44.33 | $13.30 | $31.03 | 2026-03-10 12:57:51 |
| TXN-01003044 | DoorDash | $48.35 | $14.50 | $33.85 | 2026-03-10 12:54:13 |
| TXN-01008830 | Clover | $44.86 | $1.08 | $43.78 | 2026-03-10 12:48:47 |
| TXN-01006745 | Toast | $45.68 | $1.19 | $44.49 | 2026-03-10 12:45:06 |
| TXN-01007186 | Toast | $68.11 | $1.77 | $66.34 | 2026-03-10 12:42:10 |
| TXN-01003445 | DoorDash | $69.38 | $20.81 | $48.57 | 2026-03-10 12:39:23 |
| TXN-01004187 | DoorDash | $66.95 | $20.09 | $46.86 | 2026-03-10 12:38:04 |
| TXN-01004373 | DoorDash | $85.38 | $25.61 | $59.77 | 2026-03-10 12:37:31 |
| TXN-01004446 | UberEats | $44.19 | $13.26 | $30.93 | 2026-03-10 12:37:28 |
| TXN-01003227 | DoorDash | $67.06 | $20.12 | $46.94 | 2026-03-10 12:36:21 |
| TXN-01004044 | DoorDash | $61.34 | $18.40 | $42.94 | 2026-03-10 12:35:05 |
| TXN-01008021 | Square | $75.91 | $2.20 | $73.71 | 2026-03-10 12:33:30 |
| TXN-01007202 | Toast | $29.40 | $0.76 | $28.64 | 2026-03-10 12:33:15 |
| TXN-01008952 | Clover | $46.55 | $1.12 | $45.43 | 2026-03-10 12:30:29 |
| TXN-01005197 | UberEats | $48.74 | $14.62 | $34.12 | 2026-03-10 12:29:19 |
| TXN-01007498 | Toast | $37.57 | $0.98 | $36.59 | 2026-03-10 12:29:15 |
| TXN-01006999 | Toast | $42.76 | $1.11 | $41.65 | 2026-03-10 12:25:05 |
| TXN-01008628 | Square | $53.63 | $1.56 | $52.07 | 2026-03-10 12:11:47 |
| TXN-01006425 | GrubHub | $58.89 | $17.67 | $41.22 | 2026-03-10 12:09:38 |
| TXN-01007276 | Toast | $71.15 | $1.85 | $69.30 | 2026-03-10 12:08:59 |
| TXN-01003173 | DoorDash | $74.54 | $22.36 | $52.18 | 2026-03-10 12:07:28 |
| TXN-01007883 | Square | $65.92 | $1.91 | $64.01 | 2026-03-10 12:00:07 |
| TXN-01007246 | Toast | $56.66 | $1.47 | $55.19 | 2026-03-10 11:58:59 |
| TXN-01004642 | UberEats | $33.39 | $10.02 | $23.37 | 2026-03-10 11:56:44 |
| TXN-01003521 | DoorDash | $41.69 | $12.51 | $29.18 | 2026-03-10 11:51:15 |