Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004758 | UberEats | $78.33 | $23.50 | $54.83 | 2026-03-10 11:47:37 |
| TXN-01007352 | Toast | $39.89 | $1.04 | $38.85 | 2026-03-10 11:41:36 |
| TXN-01004978 | UberEats | $52.65 | $15.79 | $36.86 | 2026-03-10 11:39:14 |
| TXN-01006089 | GrubHub | $57.87 | $17.36 | $40.51 | 2026-03-10 11:37:25 |
| TXN-01007704 | Toast | $62.04 | $1.61 | $60.43 | 2026-03-10 11:32:40 |
| TXN-01003265 | DoorDash | $37.14 | $11.14 | $26.00 | 2026-03-10 11:30:29 |
| TXN-01007642 | Toast | $54.24 | $1.41 | $52.83 | 2026-03-10 11:28:14 |
| TXN-01004668 | UberEats | $56.46 | $16.94 | $39.52 | 2026-03-10 11:26:04 |
| TXN-01004081 | DoorDash | $40.50 | $12.15 | $28.35 | 2026-03-10 11:25:39 |
| TXN-01004839 | UberEats | $47.23 | $14.17 | $33.06 | 2026-03-10 11:18:23 |
| TXN-01005074 | UberEats | $76.09 | $22.83 | $53.26 | 2026-03-10 11:09:06 |
| TXN-01009205 | Clover | $28.99 | $0.70 | $28.29 | 2026-03-10 11:07:51 |
| TXN-01005379 | UberEats | $62.65 | $18.79 | $43.86 | 2026-03-10 11:07:25 |
| TXN-01005409 | UberEats | $32.65 | $9.79 | $22.86 | 2026-03-10 11:06:49 |
| TXN-01007585 | Toast | $59.34 | $1.54 | $57.80 | 2026-03-10 11:05:54 |
| TXN-01003857 | DoorDash | $52.40 | $15.72 | $36.68 | 2026-03-10 11:05:50 |
| TXN-01006529 | GrubHub | $55.92 | $16.78 | $39.14 | 2026-03-10 11:03:52 |
| TXN-01003006 | DoorDash | $71.27 | $21.38 | $49.89 | 2026-03-10 11:02:17 |
| TXN-01006278 | GrubHub | $80.91 | $24.27 | $56.64 | 2026-03-10 11:00:18 |
| TXN-01002804 | DoorDash | $76.54 | $22.96 | $53.58 | 2026-03-10 10:54:39 |
| TXN-01002583 | DoorDash | $80.15 | $24.05 | $56.10 | 2026-03-10 10:54:23 |
| TXN-01006799 | Toast | $56.03 | $1.46 | $54.57 | 2026-03-10 10:53:57 |
| TXN-01004829 | UberEats | $69.16 | $20.75 | $48.41 | 2026-03-10 10:53:23 |
| TXN-01006889 | Toast | $50.02 | $1.30 | $48.72 | 2026-03-10 10:48:13 |
| TXN-01005881 | UberEats | $78.60 | $23.58 | $55.02 | 2026-03-10 10:43:54 |