Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007412 | Toast | $47.66 | $1.24 | $46.42 | 2026-03-10 10:39:10 |
| TXN-01004184 | DoorDash | $59.21 | $17.76 | $41.45 | 2026-03-10 10:12:52 |
| TXN-01004054 | DoorDash | $66.35 | $19.90 | $46.45 | 2026-03-10 10:12:30 |
| TXN-01006953 | Toast | $69.68 | $1.81 | $67.87 | 2026-03-10 10:06:43 |
| TXN-01006587 | GrubHub | $78.47 | $23.54 | $54.93 | 2026-03-10 09:22:43 |
| TXN-01003487 | DoorDash | $74.38 | $22.31 | $52.07 | 2026-03-10 08:58:55 |
| TXN-01003460 | DoorDash | $62.41 | $18.72 | $43.69 | 2026-03-10 08:52:58 |
| TXN-01004368 | DoorDash | $81.97 | $24.59 | $57.38 | 2026-03-10 08:09:41 |
| TXN-01006250 | GrubHub | $69.43 | $20.83 | $48.60 | 2026-03-10 08:01:31 |
| TXN-01006156 | GrubHub | $55.54 | $16.66 | $38.88 | 2026-03-10 07:20:47 |
| TXN-01002992 | DoorDash | $57.86 | $17.36 | $40.50 | 2026-03-09 23:45:16 |
| TXN-01008292 | Square | $39.48 | $1.14 | $38.34 | 2026-03-09 23:37:53 |
| TXN-01008916 | Clover | $71.42 | $1.71 | $69.71 | 2026-03-09 23:12:56 |
| TXN-01005463 | UberEats | $43.06 | $12.92 | $30.14 | 2026-03-09 23:12:06 |
| TXN-01007803 | Toast | $66.77 | $1.74 | $65.03 | 2026-03-09 23:05:09 |
| TXN-01002993 | DoorDash | $46.90 | $14.07 | $32.83 | 2026-03-09 22:52:01 |
| TXN-01005852 | UberEats | $57.46 | $17.24 | $40.22 | 2026-03-09 22:44:35 |
| TXN-01002801 | DoorDash | $74.43 | $22.33 | $52.10 | 2026-03-09 22:44:28 |
| TXN-01003041 | DoorDash | $50.06 | $15.02 | $35.04 | 2026-03-09 22:19:50 |
| TXN-01003168 | DoorDash | $56.65 | $16.99 | $39.66 | 2026-03-09 22:17:35 |
| TXN-01005282 | UberEats | $76.59 | $22.98 | $53.61 | 2026-03-09 22:07:02 |
| TXN-01003400 | DoorDash | $33.83 | $10.15 | $23.68 | 2026-03-09 21:56:50 |
| TXN-01004297 | DoorDash | $55.15 | $16.54 | $38.61 | 2026-03-09 21:55:49 |
| TXN-01007842 | Square | $50.04 | $1.45 | $48.59 | 2026-03-09 21:50:43 |
| TXN-01006918 | Toast | $48.75 | $1.27 | $47.48 | 2026-03-09 21:47:27 |