Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007220 | Toast | $67.88 | $1.76 | $66.12 | 2026-03-09 21:46:45 |
| TXN-01002822 | DoorDash | $32.68 | $9.80 | $22.88 | 2026-03-09 21:30:40 |
| TXN-01007159 | Toast | $49.92 | $1.30 | $48.62 | 2026-03-09 21:29:36 |
| TXN-01008568 | Square | $30.05 | $0.87 | $29.18 | 2026-03-09 21:07:36 |
| TXN-01007785 | Toast | $73.98 | $1.92 | $72.06 | 2026-03-09 20:57:35 |
| TXN-01003719 | DoorDash | $72.53 | $21.76 | $50.77 | 2026-03-09 20:49:25 |
| TXN-01006725 | Toast | $55.75 | $1.45 | $54.30 | 2026-03-09 20:47:19 |
| TXN-01006569 | GrubHub | $43.08 | $12.92 | $30.16 | 2026-03-09 20:44:46 |
| TXN-01004508 | UberEats | $49.24 | $14.77 | $34.47 | 2026-03-09 20:44:18 |
| TXN-01007371 | Toast | $69.51 | $1.81 | $67.70 | 2026-03-09 20:43:21 |
| TXN-01008543 | Square | $73.60 | $2.13 | $71.47 | 2026-03-09 20:38:38 |
| TXN-01002657 | DoorDash | $43.97 | $13.19 | $30.78 | 2026-03-09 20:36:17 |
| TXN-01003026 | DoorDash | $57.27 | $17.18 | $40.09 | 2026-03-09 20:33:42 |
| TXN-01006302 | GrubHub | $83.87 | $25.16 | $58.71 | 2026-03-09 20:31:19 |
| TXN-01006917 | Toast | $65.95 | $1.71 | $64.24 | 2026-03-09 20:24:20 |
| TXN-01006617 | Toast | $49.43 | $1.29 | $48.14 | 2026-03-09 20:23:49 |
| TXN-01008833 | Clover | $47.15 | $1.13 | $46.02 | 2026-03-09 20:21:27 |
| TXN-01005261 | UberEats | $47.39 | $14.22 | $33.17 | 2026-03-09 20:19:13 |
| TXN-01007866 | Square | $71.88 | $2.08 | $69.80 | 2026-03-09 20:09:42 |
| TXN-01005308 | UberEats | $74.41 | $22.32 | $52.09 | 2026-03-09 20:04:41 |
| TXN-01003595 | DoorDash | $72.75 | $21.82 | $50.93 | 2026-03-09 20:03:46 |
| TXN-01006780 | Toast | $42.01 | $1.09 | $40.92 | 2026-03-09 20:03:24 |
| TXN-01005039 | UberEats | $47.82 | $14.35 | $33.47 | 2026-03-09 19:59:14 |
| TXN-01004180 | DoorDash | $65.76 | $19.73 | $46.03 | 2026-03-09 19:53:10 |
| TXN-01004240 | DoorDash | $80.02 | $24.01 | $56.01 | 2026-03-09 19:51:02 |