Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009143 | Clover | $34.98 | $0.84 | $34.14 | 2026-03-09 19:49:49 |
| TXN-01004051 | DoorDash | $50.30 | $15.09 | $35.21 | 2026-03-09 19:49:01 |
| TXN-01008455 | Square | $47.72 | $1.38 | $46.34 | 2026-03-09 19:48:12 |
| TXN-01004056 | DoorDash | $66.91 | $20.07 | $46.84 | 2026-03-09 19:47:38 |
| TXN-01006280 | GrubHub | $73.56 | $22.07 | $51.49 | 2026-03-09 19:41:57 |
| TXN-01008774 | Square | $35.23 | $1.02 | $34.21 | 2026-03-09 19:39:12 |
| TXN-01003825 | DoorDash | $47.47 | $14.24 | $33.23 | 2026-03-09 19:37:07 |
| TXN-01008361 | Square | $60.66 | $1.76 | $58.90 | 2026-03-09 19:36:24 |
| TXN-01002812 | DoorDash | $71.62 | $21.49 | $50.13 | 2026-03-09 19:35:24 |
| TXN-01007850 | Square | $57.94 | $1.68 | $56.26 | 2026-03-09 19:33:19 |
| TXN-01006034 | GrubHub | $35.46 | $10.64 | $24.82 | 2026-03-09 19:21:46 |
| TXN-01007058 | Toast | $38.75 | $1.01 | $37.74 | 2026-03-09 19:21:46 |
| TXN-01002944 | DoorDash | $72.97 | $21.89 | $51.08 | 2026-03-09 19:16:26 |
| TXN-01004801 | UberEats | $78.57 | $23.57 | $55.00 | 2026-03-09 19:10:37 |
| TXN-01004676 | UberEats | $74.76 | $22.43 | $52.33 | 2026-03-09 19:08:12 |
| TXN-01009259 | Clover | $51.13 | $1.23 | $49.90 | 2026-03-09 19:04:22 |
| TXN-01008806 | Clover | $68.09 | $1.63 | $66.46 | 2026-03-09 19:04:01 |
| TXN-01006015 | GrubHub | $75.29 | $22.59 | $52.70 | 2026-03-09 19:03:36 |
| TXN-01003941 | DoorDash | $55.01 | $16.50 | $38.51 | 2026-03-09 19:03:19 |
| TXN-01005037 | UberEats | $72.01 | $21.60 | $50.41 | 2026-03-09 18:57:57 |
| TXN-01004258 | DoorDash | $44.93 | $13.48 | $31.45 | 2026-03-09 18:56:01 |
| TXN-01008586 | Square | $28.85 | $0.84 | $28.01 | 2026-03-09 18:55:21 |
| TXN-01008286 | Square | $68.42 | $1.98 | $66.44 | 2026-03-09 18:52:13 |
| TXN-01006881 | Toast | $38.07 | $0.99 | $37.08 | 2026-03-09 18:51:37 |
| TXN-01006188 | GrubHub | $59.74 | $17.92 | $41.82 | 2026-03-09 18:51:23 |