Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008502 | Square | $35.33 | $1.02 | $34.31 | 2026-03-09 18:48:36 |
| TXN-01008731 | Square | $63.07 | $1.83 | $61.24 | 2026-03-09 18:46:23 |
| TXN-01008553 | Square | $35.00 | $1.02 | $33.98 | 2026-03-09 18:44:54 |
| TXN-01006114 | GrubHub | $58.11 | $17.43 | $40.68 | 2026-03-09 18:44:06 |
| TXN-01007386 | Toast | $28.79 | $0.75 | $28.04 | 2026-03-09 18:40:03 |
| TXN-01008906 | Clover | $37.45 | $0.90 | $36.55 | 2026-03-09 18:39:04 |
| TXN-01009219 | Clover | $47.35 | $1.14 | $46.21 | 2026-03-09 18:38:39 |
| TXN-01007434 | Toast | $32.80 | $0.85 | $31.95 | 2026-03-09 18:38:09 |
| TXN-01007586 | Toast | $39.55 | $1.03 | $38.52 | 2026-03-09 18:35:32 |
| TXN-01006078 | GrubHub | $66.38 | $19.91 | $46.47 | 2026-03-09 18:35:17 |
| TXN-01008979 | Clover | $66.11 | $1.59 | $64.52 | 2026-03-09 18:29:49 |
| TXN-01007854 | Square | $42.16 | $1.22 | $40.94 | 2026-03-09 18:28:16 |
| TXN-01003131 | DoorDash | $32.57 | $9.77 | $22.80 | 2026-03-09 18:26:55 |
| TXN-01003381 | DoorDash | $84.24 | $25.27 | $58.97 | 2026-03-09 18:22:37 |
| TXN-01003594 | DoorDash | $77.01 | $23.10 | $53.91 | 2026-03-09 18:20:36 |
| TXN-01007390 | Toast | $40.99 | $1.07 | $39.92 | 2026-03-09 18:18:11 |
| TXN-01009055 | Clover | $34.58 | $0.83 | $33.75 | 2026-03-09 18:14:47 |
| TXN-01004023 | DoorDash | $48.01 | $14.40 | $33.61 | 2026-03-09 18:14:39 |
| TXN-01008163 | Square | $66.78 | $1.94 | $64.84 | 2026-03-09 18:14:21 |
| TXN-01007743 | Toast | $62.11 | $1.61 | $60.50 | 2026-03-09 18:14:05 |
| TXN-01006910 | Toast | $55.96 | $1.45 | $54.51 | 2026-03-09 18:12:20 |
| TXN-01005556 | UberEats | $43.25 | $12.97 | $30.28 | 2026-03-09 18:11:41 |
| TXN-01002841 | DoorDash | $76.73 | $23.02 | $53.71 | 2026-03-09 18:09:24 |
| TXN-01004972 | UberEats | $56.08 | $16.82 | $39.26 | 2026-03-09 18:07:55 |
| TXN-01007213 | Toast | $47.74 | $1.24 | $46.50 | 2026-03-09 18:06:32 |