Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006548 | GrubHub | $82.84 | $24.85 | $57.99 | 2026-03-09 18:06:02 |
| TXN-01004107 | DoorDash | $54.00 | $16.20 | $37.80 | 2026-03-09 18:05:58 |
| TXN-01006271 | GrubHub | $71.40 | $21.42 | $49.98 | 2026-03-09 18:05:12 |
| TXN-01004866 | UberEats | $47.14 | $14.14 | $33.00 | 2026-03-09 18:02:59 |
| TXN-01008146 | Square | $65.62 | $1.90 | $63.72 | 2026-03-09 17:56:56 |
| TXN-01007004 | Toast | $32.99 | $0.86 | $32.13 | 2026-03-09 17:56:47 |
| TXN-01008285 | Square | $76.09 | $2.21 | $73.88 | 2026-03-09 17:55:49 |
| TXN-01003864 | DoorDash | $36.61 | $10.98 | $25.63 | 2026-03-09 17:52:59 |
| TXN-01005327 | UberEats | $73.96 | $22.19 | $51.77 | 2026-03-09 17:49:50 |
| TXN-01007364 | Toast | $48.94 | $1.27 | $47.67 | 2026-03-09 17:46:03 |
| TXN-01008006 | Square | $75.54 | $2.19 | $73.35 | 2026-03-09 17:41:33 |
| TXN-01002818 | DoorDash | $62.81 | $18.84 | $43.97 | 2026-03-09 17:23:17 |
| TXN-01009240 | Clover | $28.72 | $0.69 | $28.03 | 2026-03-09 17:20:20 |
| TXN-01003875 | DoorDash | $34.17 | $10.25 | $23.92 | 2026-03-09 17:07:09 |
| TXN-01002749 | DoorDash | $81.64 | $24.49 | $57.15 | 2026-03-09 17:07:02 |
| TXN-01005878 | UberEats | $62.13 | $18.64 | $43.49 | 2026-03-09 17:02:43 |
| TXN-01004132 | DoorDash | $79.09 | $23.73 | $55.36 | 2026-03-09 16:13:23 |
| TXN-01004070 | DoorDash | $52.32 | $15.70 | $36.62 | 2026-03-09 16:02:40 |
| TXN-01006928 | Toast | $43.66 | $1.14 | $42.52 | 2026-03-09 15:57:58 |
| TXN-01008145 | Square | $39.24 | $1.14 | $38.10 | 2026-03-09 15:53:50 |
| TXN-01003640 | DoorDash | $52.43 | $15.73 | $36.70 | 2026-03-09 15:53:29 |
| TXN-01006853 | Toast | $59.67 | $1.55 | $58.12 | 2026-03-09 15:52:11 |
| TXN-01007469 | Toast | $42.79 | $1.11 | $41.68 | 2026-03-09 15:47:46 |
| TXN-01008579 | Square | $31.89 | $0.92 | $30.97 | 2026-03-09 15:45:08 |
| TXN-01007651 | Toast | $72.25 | $1.88 | $70.37 | 2026-03-09 15:39:19 |