Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008780 | Square | $38.84 | $1.13 | $37.71 | 2026-03-18 17:33:08 |
| TXN-01007992 | Square | $51.91 | $1.51 | $50.40 | 2026-03-18 17:03:45 |
| TXN-01008036 | Square | $65.11 | $1.89 | $63.22 | 2026-03-18 16:00:50 |
| TXN-01007882 | Square | $42.66 | $1.24 | $41.42 | 2026-03-18 15:56:28 |
| TXN-01008652 | Square | $77.47 | $2.25 | $75.22 | 2026-03-18 15:15:03 |
| TXN-01008742 | Square | $72.04 | $2.09 | $69.95 | 2026-03-18 14:41:46 |
| TXN-01008639 | Square | $32.59 | $0.95 | $31.64 | 2026-03-18 13:27:25 |
| TXN-01008695 | Square | $50.68 | $1.47 | $49.21 | 2026-03-18 13:26:29 |
| TXN-01008444 | Square | $58.49 | $1.70 | $56.79 | 2026-03-18 13:00:19 |
| TXN-01007995 | Square | $73.21 | $2.12 | $71.09 | 2026-03-18 13:00:05 |
| TXN-01008072 | Square | $59.59 | $1.73 | $57.86 | 2026-03-18 12:21:54 |
| TXN-01008340 | Square | $76.05 | $2.21 | $73.84 | 2026-03-18 11:52:47 |
| TXN-01007978 | Square | $47.72 | $1.38 | $46.34 | 2026-03-18 10:04:39 |
| TXN-01008246 | Square | $35.89 | $1.04 | $34.85 | 2026-03-18 09:15:02 |
| TXN-01008689 | Square | $51.00 | $1.48 | $49.52 | 2026-03-17 23:15:53 |
| TXN-01008506 | Square | $33.75 | $0.98 | $32.77 | 2026-03-17 22:16:37 |
| TXN-01008624 | Square | $54.41 | $1.58 | $52.83 | 2026-03-17 21:28:33 |
| TXN-01007984 | Square | $55.35 | $1.61 | $53.74 | 2026-03-17 21:12:52 |
| TXN-01008232 | Square | $73.92 | $2.14 | $71.78 | 2026-03-17 20:49:45 |
| TXN-01008071 | Square | $29.37 | $0.85 | $28.52 | 2026-03-17 20:43:17 |
| TXN-01008531 | Square | $28.36 | $0.82 | $27.54 | 2026-03-17 20:39:08 |
| TXN-01007973 | Square | $75.85 | $2.20 | $73.65 | 2026-03-17 20:35:14 |
| TXN-01008125 | Square | $64.57 | $1.87 | $62.70 | 2026-03-17 20:31:13 |
| TXN-01008365 | Square | $51.67 | $1.50 | $50.17 | 2026-03-17 19:55:22 |
| TXN-01008470 | Square | $69.53 | $2.02 | $67.51 | 2026-03-17 19:44:58 |