Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007124 | Toast | $57.12 | $1.49 | $55.63 | 2026-03-09 15:23:20 |
| TXN-01004973 | UberEats | $57.86 | $17.36 | $40.50 | 2026-03-09 15:19:57 |
| TXN-01006624 | Toast | $69.78 | $1.81 | $67.97 | 2026-03-09 15:10:36 |
| TXN-01003443 | DoorDash | $39.01 | $11.70 | $27.31 | 2026-03-09 15:06:07 |
| TXN-01004887 | UberEats | $59.39 | $17.82 | $41.57 | 2026-03-09 15:05:58 |
| TXN-01008827 | Clover | $64.04 | $1.54 | $62.50 | 2026-03-09 14:50:50 |
| TXN-01004380 | DoorDash | $65.30 | $19.59 | $45.71 | 2026-03-09 14:46:21 |
| TXN-01004734 | UberEats | $35.99 | $10.80 | $25.19 | 2026-03-09 14:31:36 |
| TXN-01005485 | UberEats | $77.09 | $23.13 | $53.96 | 2026-03-09 14:26:35 |
| TXN-01004851 | UberEats | $70.71 | $21.21 | $49.50 | 2026-03-09 14:26:14 |
| TXN-01009040 | Clover | $68.34 | $1.64 | $66.70 | 2026-03-09 14:24:36 |
| TXN-01004563 | UberEats | $72.54 | $21.76 | $50.78 | 2026-03-09 14:22:52 |
| TXN-01005414 | UberEats | $79.55 | $23.86 | $55.69 | 2026-03-09 14:11:14 |
| TXN-01009278 | Clover | $28.37 | $0.68 | $27.69 | 2026-03-09 14:09:10 |
| TXN-01007045 | Toast | $47.47 | $1.23 | $46.24 | 2026-03-09 14:08:56 |
| TXN-01008316 | Square | $73.59 | $2.13 | $71.46 | 2026-03-09 14:08:44 |
| TXN-01007168 | Toast | $30.27 | $0.79 | $29.48 | 2026-03-09 14:08:34 |
| TXN-01009160 | Clover | $52.92 | $1.27 | $51.65 | 2026-03-09 14:01:31 |
| TXN-01003656 | DoorDash | $41.01 | $12.30 | $28.71 | 2026-03-09 13:58:55 |
| TXN-01006851 | Toast | $37.63 | $0.98 | $36.65 | 2026-03-09 13:53:40 |
| TXN-01005796 | UberEats | $44.57 | $13.37 | $31.20 | 2026-03-09 13:51:29 |
| TXN-01005174 | UberEats | $48.33 | $14.50 | $33.83 | 2026-03-09 13:50:49 |
| TXN-01003338 | DoorDash | $56.11 | $16.83 | $39.28 | 2026-03-09 13:44:40 |
| TXN-01005026 | UberEats | $81.82 | $24.55 | $57.27 | 2026-03-09 13:40:34 |
| TXN-01007579 | Toast | $70.61 | $1.84 | $68.77 | 2026-03-09 13:39:59 |