Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004330 | DoorDash | $62.82 | $18.85 | $43.97 | 2026-03-09 13:39:05 |
| TXN-01006779 | Toast | $52.13 | $1.36 | $50.77 | 2026-03-09 13:38:14 |
| TXN-01006112 | GrubHub | $47.22 | $14.17 | $33.05 | 2026-03-09 13:32:34 |
| TXN-01009200 | Clover | $41.78 | $1.00 | $40.78 | 2026-03-09 13:30:08 |
| TXN-01006022 | GrubHub | $32.51 | $9.75 | $22.76 | 2026-03-09 13:28:21 |
| TXN-01006364 | GrubHub | $35.77 | $10.73 | $25.04 | 2026-03-09 13:26:29 |
| TXN-01005973 | GrubHub | $52.49 | $15.75 | $36.74 | 2026-03-09 13:20:10 |
| TXN-01004827 | UberEats | $51.80 | $15.54 | $36.26 | 2026-03-09 13:15:14 |
| TXN-01007637 | Toast | $28.72 | $0.75 | $27.97 | 2026-03-09 13:15:02 |
| TXN-01005101 | UberEats | $49.45 | $14.84 | $34.61 | 2026-03-09 13:11:17 |
| TXN-01005249 | UberEats | $57.29 | $17.19 | $40.10 | 2026-03-09 13:09:35 |
| TXN-01005562 | UberEats | $61.87 | $18.56 | $43.31 | 2026-03-09 13:06:53 |
| TXN-01006007 | GrubHub | $52.99 | $15.90 | $37.09 | 2026-03-09 13:04:46 |
| TXN-01006692 | Toast | $52.70 | $1.37 | $51.33 | 2026-03-09 13:02:45 |
| TXN-01004323 | DoorDash | $65.65 | $19.70 | $45.95 | 2026-03-09 13:00:56 |
| TXN-01009071 | Clover | $61.32 | $1.47 | $59.85 | 2026-03-09 12:59:24 |
| TXN-01008499 | Square | $49.59 | $1.44 | $48.15 | 2026-03-09 12:54:54 |
| TXN-01007197 | Toast | $44.91 | $1.17 | $43.74 | 2026-03-09 12:52:41 |
| TXN-01003904 | DoorDash | $60.65 | $18.20 | $42.45 | 2026-03-09 12:52:28 |
| TXN-01002630 | DoorDash | $69.09 | $20.73 | $48.36 | 2026-03-09 12:50:02 |
| TXN-01004789 | UberEats | $43.34 | $13.00 | $30.34 | 2026-03-09 12:45:44 |
| TXN-01002827 | DoorDash | $65.32 | $19.60 | $45.72 | 2026-03-09 12:41:02 |
| TXN-01006728 | Toast | $60.43 | $1.57 | $58.86 | 2026-03-09 12:38:49 |
| TXN-01003609 | DoorDash | $42.93 | $12.88 | $30.05 | 2026-03-09 12:37:31 |
| TXN-01006116 | GrubHub | $49.50 | $14.85 | $34.65 | 2026-03-09 12:34:28 |