Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005762 | UberEats | $56.12 | $16.84 | $39.28 | 2026-03-09 12:32:40 |
| TXN-01004533 | UberEats | $45.61 | $13.68 | $31.93 | 2026-03-09 12:24:24 |
| TXN-01008575 | Square | $63.59 | $1.84 | $61.75 | 2026-03-09 12:21:01 |
| TXN-01006722 | Toast | $71.17 | $1.85 | $69.32 | 2026-03-09 12:20:03 |
| TXN-01006102 | GrubHub | $56.54 | $16.96 | $39.58 | 2026-03-09 12:20:02 |
| TXN-01007535 | Toast | $42.43 | $1.10 | $41.33 | 2026-03-09 12:18:33 |
| TXN-01003972 | DoorDash | $39.30 | $11.79 | $27.51 | 2026-03-09 12:15:47 |
| TXN-01003708 | DoorDash | $38.41 | $11.52 | $26.89 | 2026-03-09 12:09:19 |
| TXN-01002786 | DoorDash | $55.60 | $16.68 | $38.92 | 2026-03-09 12:05:37 |
| TXN-01007510 | Toast | $31.17 | $0.81 | $30.36 | 2026-03-09 12:05:17 |
| TXN-01005233 | UberEats | $77.36 | $23.21 | $54.15 | 2026-03-09 12:04:28 |
| TXN-01006948 | Toast | $71.09 | $1.85 | $69.24 | 2026-03-09 12:01:54 |
| TXN-01007546 | Toast | $30.60 | $0.80 | $29.80 | 2026-03-09 12:01:10 |
| TXN-01008337 | Square | $62.19 | $1.80 | $60.39 | 2026-03-09 11:57:23 |
| TXN-01002977 | DoorDash | $80.22 | $24.07 | $56.15 | 2026-03-09 11:51:28 |
| TXN-01004183 | DoorDash | $35.56 | $10.67 | $24.89 | 2026-03-09 11:48:24 |
| TXN-01006189 | GrubHub | $59.11 | $17.73 | $41.38 | 2026-03-09 11:44:34 |
| TXN-01008783 | Square | $62.48 | $1.81 | $60.67 | 2026-03-09 11:43:17 |
| TXN-01007655 | Toast | $40.03 | $1.04 | $38.99 | 2026-03-09 11:41:33 |
| TXN-01006576 | GrubHub | $76.36 | $22.91 | $53.45 | 2026-03-09 11:41:14 |
| TXN-01006699 | Toast | $60.51 | $1.57 | $58.94 | 2026-03-09 11:38:52 |
| TXN-01002715 | DoorDash | $49.96 | $14.99 | $34.97 | 2026-03-09 11:37:43 |
| TXN-01005639 | UberEats | $78.97 | $23.69 | $55.28 | 2026-03-09 11:29:45 |
| TXN-01005657 | UberEats | $69.38 | $20.81 | $48.57 | 2026-03-09 11:25:00 |
| TXN-01003497 | DoorDash | $37.40 | $11.22 | $26.18 | 2026-03-09 11:24:30 |