Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005598 | UberEats | $51.36 | $15.41 | $35.95 | 2026-03-09 11:23:57 |
| TXN-01007467 | Toast | $41.13 | $1.07 | $40.06 | 2026-03-09 11:23:52 |
| TXN-01004145 | DoorDash | $71.00 | $21.30 | $49.70 | 2026-03-09 11:23:28 |
| TXN-01005842 | UberEats | $41.81 | $12.54 | $29.27 | 2026-03-09 11:21:53 |
| TXN-01008934 | Clover | $32.36 | $0.78 | $31.58 | 2026-03-09 11:16:27 |
| TXN-01008723 | Square | $41.48 | $1.20 | $40.28 | 2026-03-09 11:11:21 |
| TXN-01005150 | UberEats | $76.99 | $23.10 | $53.89 | 2026-03-09 11:08:29 |
| TXN-01007223 | Toast | $50.53 | $1.31 | $49.22 | 2026-03-09 11:04:47 |
| TXN-01006205 | GrubHub | $54.11 | $16.23 | $37.88 | 2026-03-09 11:04:16 |
| TXN-01005465 | UberEats | $81.11 | $24.33 | $56.78 | 2026-03-09 10:51:17 |
| TXN-01009313 | Clover | $59.90 | $1.44 | $58.46 | 2026-03-09 10:43:42 |
| TXN-01007532 | Toast | $62.27 | $1.62 | $60.65 | 2026-03-09 10:34:38 |
| TXN-01003801 | DoorDash | $64.68 | $19.40 | $45.28 | 2026-03-09 10:24:08 |
| TXN-01006888 | Toast | $49.66 | $1.29 | $48.37 | 2026-03-09 10:16:39 |
| TXN-01006732 | Toast | $53.25 | $1.38 | $51.87 | 2026-03-09 10:15:53 |
| TXN-01008443 | Square | $71.29 | $2.07 | $69.22 | 2026-03-09 10:05:14 |
| TXN-01004306 | DoorDash | $32.54 | $9.76 | $22.78 | 2026-03-09 09:51:19 |
| TXN-01005072 | UberEats | $72.95 | $21.89 | $51.06 | 2026-03-09 09:36:34 |
| TXN-01007933 | Square | $63.69 | $1.85 | $61.84 | 2026-03-09 09:21:13 |
| TXN-01006209 | GrubHub | $39.52 | $11.86 | $27.66 | 2026-03-09 09:20:14 |
| TXN-01008599 | Square | $59.85 | $1.74 | $58.11 | 2026-03-09 09:18:23 |
| TXN-01006200 | GrubHub | $32.86 | $9.86 | $23.00 | 2026-03-09 09:12:03 |
| TXN-01007752 | Toast | $77.10 | $2.00 | $75.10 | 2026-03-09 09:07:30 |
| TXN-01004715 | UberEats | $51.35 | $15.40 | $35.95 | 2026-03-09 08:55:26 |
| TXN-01004531 | UberEats | $58.22 | $17.47 | $40.75 | 2026-03-09 08:41:41 |