Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005388 | UberEats | $45.33 | $13.60 | $31.73 | 2026-03-09 08:38:52 |
| TXN-01009006 | Clover | $68.84 | $1.65 | $67.19 | 2026-03-09 08:17:15 |
| TXN-01007443 | Toast | $36.80 | $0.96 | $35.84 | 2026-03-09 08:09:45 |
| TXN-01004553 | UberEats | $53.01 | $15.90 | $37.11 | 2026-03-09 07:57:34 |
| TXN-01007580 | Toast | $36.68 | $0.95 | $35.73 | 2026-03-09 07:42:05 |
| TXN-01006399 | GrubHub | $36.74 | $11.02 | $25.72 | 2026-03-09 07:41:01 |
| TXN-01008341 | Square | $47.51 | $1.38 | $46.13 | 2026-03-09 07:20:47 |
| TXN-01006334 | GrubHub | $64.12 | $19.24 | $44.88 | 2026-03-09 07:05:02 |
| TXN-01004971 | UberEats | $37.75 | $11.32 | $26.43 | 2026-03-08 23:48:36 |
| TXN-01005864 | UberEats | $61.12 | $18.34 | $42.78 | 2026-03-08 23:15:38 |
| TXN-01007654 | Toast | $38.49 | $1.00 | $37.49 | 2026-03-08 23:08:08 |
| TXN-01008747 | Square | $64.98 | $1.88 | $63.10 | 2026-03-08 22:56:50 |
| TXN-01006074 | GrubHub | $82.90 | $24.87 | $58.03 | 2026-03-08 22:56:10 |
| TXN-01005352 | UberEats | $70.80 | $21.24 | $49.56 | 2026-03-08 22:43:08 |
| TXN-01003969 | DoorDash | $64.64 | $19.39 | $45.25 | 2026-03-08 22:25:37 |
| TXN-01006136 | GrubHub | $74.92 | $22.48 | $52.44 | 2026-03-08 21:58:13 |
| TXN-01006326 | GrubHub | $79.20 | $23.76 | $55.44 | 2026-03-08 21:52:26 |
| TXN-01002561 | DoorDash | $71.93 | $21.58 | $50.35 | 2026-03-08 21:50:14 |
| TXN-01008758 | Square | $43.30 | $1.26 | $42.04 | 2026-03-08 21:28:12 |
| TXN-01007962 | Square | $55.04 | $1.60 | $53.44 | 2026-03-08 21:23:52 |
| TXN-01005571 | UberEats | $50.55 | $15.16 | $35.39 | 2026-03-08 21:18:37 |
| TXN-01008968 | Clover | $43.81 | $1.05 | $42.76 | 2026-03-08 21:14:33 |
| TXN-01007448 | Toast | $63.60 | $1.65 | $61.95 | 2026-03-08 21:14:03 |
| TXN-01007685 | Toast | $54.58 | $1.42 | $53.16 | 2026-03-08 21:01:16 |
| TXN-01003813 | DoorDash | $45.30 | $13.59 | $31.71 | 2026-03-08 20:57:28 |