Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006205 | GrubHub | $54.11 | $16.23 | $37.88 | 2026-03-09 11:04:16 |
| TXN-01006209 | GrubHub | $39.52 | $11.86 | $27.66 | 2026-03-09 09:20:14 |
| TXN-01006200 | GrubHub | $32.86 | $9.86 | $23.00 | 2026-03-09 09:12:03 |
| TXN-01006399 | GrubHub | $36.74 | $11.02 | $25.72 | 2026-03-09 07:41:01 |
| TXN-01006334 | GrubHub | $64.12 | $19.24 | $44.88 | 2026-03-09 07:05:02 |
| TXN-01006074 | GrubHub | $82.90 | $24.87 | $58.03 | 2026-03-08 22:56:10 |
| TXN-01006136 | GrubHub | $74.92 | $22.48 | $52.44 | 2026-03-08 21:58:13 |
| TXN-01006326 | GrubHub | $79.20 | $23.76 | $55.44 | 2026-03-08 21:52:26 |
| TXN-01006046 | GrubHub | $45.67 | $13.70 | $31.97 | 2026-03-08 20:37:53 |
| TXN-01006123 | GrubHub | $75.63 | $22.69 | $52.94 | 2026-03-08 20:14:52 |
| TXN-01006415 | GrubHub | $35.79 | $10.74 | $25.05 | 2026-03-08 19:10:35 |
| TXN-01005945 | GrubHub | $45.30 | $13.59 | $31.71 | 2026-03-08 19:06:36 |
| TXN-01006528 | GrubHub | $53.10 | $15.93 | $37.17 | 2026-03-08 19:03:00 |
| TXN-01006088 | GrubHub | $43.21 | $12.96 | $30.25 | 2026-03-08 19:01:43 |
| TXN-01006353 | GrubHub | $70.28 | $21.08 | $49.20 | 2026-03-08 18:14:29 |
| TXN-01005946 | GrubHub | $42.15 | $12.64 | $29.51 | 2026-03-08 17:27:31 |
| TXN-01006091 | GrubHub | $68.00 | $20.40 | $47.60 | 2026-03-08 17:21:47 |
| TXN-01006254 | GrubHub | $80.65 | $24.20 | $56.45 | 2026-03-08 17:08:24 |
| TXN-01006332 | GrubHub | $40.51 | $12.15 | $28.36 | 2026-03-08 16:30:20 |
| TXN-01006193 | GrubHub | $82.87 | $24.86 | $58.01 | 2026-03-08 15:35:04 |
| TXN-01006042 | GrubHub | $46.69 | $14.01 | $32.68 | 2026-03-08 13:58:02 |
| TXN-01006315 | GrubHub | $84.79 | $25.44 | $59.35 | 2026-03-08 13:37:40 |
| TXN-01005942 | GrubHub | $53.42 | $16.03 | $37.39 | 2026-03-08 13:29:03 |
| TXN-01006545 | GrubHub | $32.91 | $9.87 | $23.04 | 2026-03-08 13:18:30 |
| TXN-01006405 | GrubHub | $39.84 | $11.95 | $27.89 | 2026-03-08 12:49:22 |