Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005321 | UberEats | $42.14 | $12.64 | $29.50 | 2026-03-08 12:56:44 |
| TXN-01007523 | Toast | $64.28 | $1.67 | $62.61 | 2026-03-08 12:54:59 |
| TXN-01007663 | Toast | $61.80 | $1.61 | $60.19 | 2026-03-08 12:54:00 |
| TXN-01002726 | DoorDash | $40.04 | $12.01 | $28.03 | 2026-03-08 12:52:47 |
| TXN-01006405 | GrubHub | $39.84 | $11.95 | $27.89 | 2026-03-08 12:49:22 |
| TXN-01005742 | UberEats | $47.85 | $14.36 | $33.49 | 2026-03-08 12:44:37 |
| TXN-01002816 | DoorDash | $39.27 | $11.78 | $27.49 | 2026-03-08 12:43:17 |
| TXN-01007772 | Toast | $74.46 | $1.94 | $72.52 | 2026-03-08 12:43:11 |
| TXN-01003053 | DoorDash | $84.20 | $25.26 | $58.94 | 2026-03-08 12:38:11 |
| TXN-01005210 | UberEats | $57.67 | $17.30 | $40.37 | 2026-03-08 12:35:27 |
| TXN-01007205 | Toast | $73.57 | $1.91 | $71.66 | 2026-03-08 12:32:30 |
| TXN-01002910 | DoorDash | $69.04 | $20.71 | $48.33 | 2026-03-08 12:32:13 |
| TXN-01005284 | UberEats | $84.73 | $25.42 | $59.31 | 2026-03-08 12:31:26 |
| TXN-01003178 | DoorDash | $56.66 | $17.00 | $39.66 | 2026-03-08 12:26:38 |
| TXN-01003146 | DoorDash | $60.17 | $18.05 | $42.12 | 2026-03-08 12:23:36 |
| TXN-01008321 | Square | $58.93 | $1.71 | $57.22 | 2026-03-08 12:22:29 |
| TXN-01007519 | Toast | $38.63 | $1.00 | $37.63 | 2026-03-08 12:16:51 |
| TXN-01007741 | Toast | $44.08 | $1.15 | $42.93 | 2026-03-08 12:12:26 |
| TXN-01007624 | Toast | $47.76 | $1.24 | $46.52 | 2026-03-08 12:12:20 |
| TXN-01002731 | DoorDash | $54.97 | $16.49 | $38.48 | 2026-03-08 12:07:36 |
| TXN-01004398 | DoorDash | $43.56 | $13.07 | $30.49 | 2026-03-08 12:04:56 |
| TXN-01009227 | Clover | $68.63 | $1.65 | $66.98 | 2026-03-08 11:59:52 |
| TXN-01003913 | DoorDash | $82.94 | $24.88 | $58.06 | 2026-03-08 11:59:47 |
| TXN-01005404 | UberEats | $47.69 | $14.31 | $33.38 | 2026-03-08 11:57:25 |
| TXN-01005690 | UberEats | $62.77 | $18.83 | $43.94 | 2026-03-08 11:55:18 |