Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004708 | UberEats | $85.06 | $25.52 | $59.54 | 2026-03-08 11:51:18 |
| TXN-01005522 | UberEats | $71.56 | $21.47 | $50.09 | 2026-03-08 11:50:18 |
| TXN-01002590 | DoorDash | $64.36 | $19.31 | $45.05 | 2026-03-08 11:47:16 |
| TXN-01003710 | DoorDash | $59.55 | $17.86 | $41.69 | 2026-03-08 11:42:17 |
| TXN-01004942 | UberEats | $70.31 | $21.09 | $49.22 | 2026-03-08 11:35:29 |
| TXN-01006980 | Toast | $61.72 | $1.60 | $60.12 | 2026-03-08 11:32:23 |
| TXN-01006197 | GrubHub | $67.13 | $20.14 | $46.99 | 2026-03-08 11:27:52 |
| TXN-01005325 | UberEats | $34.89 | $10.47 | $24.42 | 2026-03-08 11:25:28 |
| TXN-01008267 | Square | $66.32 | $1.92 | $64.40 | 2026-03-08 11:21:50 |
| TXN-01006844 | Toast | $77.26 | $2.01 | $75.25 | 2026-03-08 11:17:15 |
| TXN-01006468 | GrubHub | $55.05 | $16.51 | $38.54 | 2026-03-08 11:08:56 |
| TXN-01003279 | DoorDash | $84.70 | $25.41 | $59.29 | 2026-03-08 11:02:53 |
| TXN-01003997 | DoorDash | $84.59 | $25.38 | $59.21 | 2026-03-08 11:01:20 |
| TXN-01003993 | DoorDash | $72.21 | $21.66 | $50.55 | 2026-03-08 10:56:06 |
| TXN-01006598 | GrubHub | $67.94 | $20.38 | $47.56 | 2026-03-08 10:41:25 |
| TXN-01005957 | GrubHub | $69.12 | $20.74 | $48.38 | 2026-03-08 10:39:12 |
| TXN-01006623 | Toast | $44.99 | $1.17 | $43.82 | 2026-03-08 10:32:25 |
| TXN-01007157 | Toast | $47.42 | $1.23 | $46.19 | 2026-03-08 10:22:39 |
| TXN-01004744 | UberEats | $50.85 | $15.25 | $35.60 | 2026-03-08 10:13:24 |
| TXN-01005927 | GrubHub | $59.21 | $17.76 | $41.45 | 2026-03-08 10:12:43 |
| TXN-01004370 | DoorDash | $50.87 | $15.26 | $35.61 | 2026-03-08 10:12:30 |
| TXN-01005375 | UberEats | $73.01 | $21.90 | $51.11 | 2026-03-08 10:01:35 |
| TXN-01007014 | Toast | $58.79 | $1.53 | $57.26 | 2026-03-08 09:48:56 |
| TXN-01006426 | GrubHub | $48.90 | $14.67 | $34.23 | 2026-03-08 09:47:15 |
| TXN-01004781 | UberEats | $57.75 | $17.32 | $40.43 | 2026-03-08 09:35:13 |