Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006467 | GrubHub | $39.74 | $11.92 | $27.82 | 2026-04-04 19:51:33 |
| TXN-01006077 | GrubHub | $76.36 | $22.91 | $53.45 | 2026-04-04 19:34:40 |
| TXN-01006438 | GrubHub | $55.31 | $16.59 | $38.72 | 2026-04-04 19:14:55 |
| TXN-01006028 | GrubHub | $39.90 | $11.97 | $27.93 | 2026-04-04 19:12:33 |
| TXN-01006330 | GrubHub | $38.72 | $11.62 | $27.10 | 2026-04-04 19:10:08 |
| TXN-01006456 | GrubHub | $61.69 | $18.51 | $43.18 | 2026-04-04 18:54:44 |
| TXN-01006232 | GrubHub | $45.56 | $13.67 | $31.89 | 2026-04-04 17:23:10 |
| TXN-01006059 | GrubHub | $66.58 | $19.97 | $46.61 | 2026-04-04 14:32:51 |
| TXN-01006026 | GrubHub | $80.00 | $24.00 | $56.00 | 2026-04-04 13:04:49 |
| TXN-01006530 | GrubHub | $39.79 | $11.94 | $27.85 | 2026-04-04 12:12:18 |
| TXN-01006448 | GrubHub | $81.98 | $24.59 | $57.39 | 2026-04-04 11:52:43 |
| TXN-01006344 | GrubHub | $61.17 | $18.35 | $42.82 | 2026-04-04 10:57:19 |
| TXN-01006436 | GrubHub | $46.93 | $14.08 | $32.85 | 2026-04-04 09:24:51 |
| TXN-01006504 | GrubHub | $35.72 | $10.72 | $25.00 | 2026-04-04 09:20:55 |
| TXN-01006321 | GrubHub | $46.08 | $13.82 | $32.26 | 2026-04-04 07:01:42 |
| TXN-01006095 | GrubHub | $73.31 | $21.99 | $51.32 | 2026-04-03 19:41:52 |
| TXN-01006482 | GrubHub | $52.26 | $15.68 | $36.58 | 2026-04-03 18:56:55 |
| TXN-01006275 | GrubHub | $47.29 | $14.19 | $33.10 | 2026-04-03 17:51:44 |
| TXN-01006066 | GrubHub | $53.79 | $16.14 | $37.65 | 2026-04-03 17:42:41 |
| TXN-01006297 | GrubHub | $38.59 | $11.58 | $27.01 | 2026-04-03 16:54:40 |
| TXN-01006361 | GrubHub | $71.68 | $21.50 | $50.18 | 2026-04-03 14:27:36 |
| TXN-01006495 | GrubHub | $58.31 | $17.49 | $40.82 | 2026-04-03 14:16:02 |
| TXN-01006490 | GrubHub | $69.03 | $20.71 | $48.32 | 2026-04-03 13:33:40 |
| TXN-01006030 | GrubHub | $73.77 | $22.13 | $51.64 | 2026-04-03 13:30:55 |
| TXN-01006070 | GrubHub | $76.33 | $22.90 | $53.43 | 2026-04-03 13:19:26 |