Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007218 | Toast | $44.15 | $1.15 | $43.00 | 2026-04-05 18:14:38 |
| TXN-01007195 | Toast | $70.50 | $1.83 | $68.67 | 2026-04-05 18:05:13 |
| TXN-01006929 | Toast | $55.71 | $1.45 | $54.26 | 2026-04-05 17:52:31 |
| TXN-01007260 | Toast | $55.14 | $1.43 | $53.71 | 2026-04-05 16:02:37 |
| TXN-01007641 | Toast | $33.53 | $0.87 | $32.66 | 2026-04-05 15:45:33 |
| TXN-01007278 | Toast | $71.12 | $1.85 | $69.27 | 2026-04-05 14:29:28 |
| TXN-01007789 | Toast | $55.07 | $1.43 | $53.64 | 2026-04-05 14:10:57 |
| TXN-01007416 | Toast | $76.86 | $2.00 | $74.86 | 2026-04-05 13:01:22 |
| TXN-01007690 | Toast | $58.46 | $1.52 | $56.94 | 2026-04-05 12:44:21 |
| TXN-01006831 | Toast | $59.80 | $1.55 | $58.25 | 2026-04-05 12:41:48 |
| TXN-01007323 | Toast | $30.78 | $0.80 | $29.98 | 2026-04-05 12:26:08 |
| TXN-01007795 | Toast | $34.87 | $0.91 | $33.96 | 2026-04-05 12:26:00 |
| TXN-01007648 | Toast | $49.49 | $1.29 | $48.20 | 2026-04-05 12:25:20 |
| TXN-01007614 | Toast | $33.65 | $0.87 | $32.78 | 2026-04-05 11:19:50 |
| TXN-01006669 | Toast | $64.08 | $1.67 | $62.41 | 2026-04-05 11:09:15 |
| TXN-01006817 | Toast | $55.88 | $1.45 | $54.43 | 2026-04-05 10:47:53 |
| TXN-01007306 | Toast | $34.12 | $0.89 | $33.23 | 2026-04-05 10:30:02 |
| TXN-01006968 | Toast | $31.36 | $0.82 | $30.54 | 2026-04-05 10:24:24 |
| TXN-01006726 | Toast | $59.90 | $1.56 | $58.34 | 2026-04-05 09:38:20 |
| TXN-01007261 | Toast | $43.17 | $1.12 | $42.05 | 2026-04-04 22:46:51 |
| TXN-01007337 | Toast | $58.47 | $1.52 | $56.95 | 2026-04-04 22:42:08 |
| TXN-01007177 | Toast | $63.18 | $1.64 | $61.54 | 2026-04-04 22:42:00 |
| TXN-01006651 | Toast | $43.04 | $1.12 | $41.92 | 2026-04-04 22:27:38 |
| TXN-01007303 | Toast | $51.98 | $1.35 | $50.63 | 2026-04-04 22:27:35 |
| TXN-01006698 | Toast | $53.10 | $1.38 | $51.72 | 2026-04-04 21:42:18 |