Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006771 | Toast | $29.36 | $0.76 | $28.60 | 2026-03-16 13:24:34 |
| TXN-01007451 | Toast | $33.16 | $0.86 | $32.30 | 2026-03-16 13:18:38 |
| TXN-01007201 | Toast | $74.95 | $1.95 | $73.00 | 2026-03-16 13:08:10 |
| TXN-01007010 | Toast | $73.24 | $1.90 | $71.34 | 2026-03-16 13:03:26 |
| TXN-01007296 | Toast | $47.13 | $1.23 | $45.90 | 2026-03-16 12:56:52 |
| TXN-01007787 | Toast | $50.22 | $1.31 | $48.91 | 2026-03-16 12:49:03 |
| TXN-01007611 | Toast | $48.72 | $1.27 | $47.45 | 2026-03-16 12:43:33 |
| TXN-01007171 | Toast | $28.37 | $0.74 | $27.63 | 2026-03-16 12:38:29 |
| TXN-01007547 | Toast | $74.10 | $1.93 | $72.17 | 2026-03-16 12:05:51 |
| TXN-01006705 | Toast | $42.26 | $1.10 | $41.16 | 2026-03-16 12:05:33 |
| TXN-01007193 | Toast | $68.95 | $1.79 | $67.16 | 2026-03-16 12:04:07 |
| TXN-01006973 | Toast | $44.37 | $1.15 | $43.22 | 2026-03-16 12:01:59 |
| TXN-01007016 | Toast | $36.00 | $0.94 | $35.06 | 2026-03-16 11:47:07 |
| TXN-01007815 | Toast | $66.05 | $1.72 | $64.33 | 2026-03-16 11:43:23 |
| TXN-01007376 | Toast | $31.29 | $0.81 | $30.48 | 2026-03-16 11:39:51 |
| TXN-01007487 | Toast | $30.17 | $0.78 | $29.39 | 2026-03-16 11:33:54 |
| TXN-01007326 | Toast | $50.37 | $1.31 | $49.06 | 2026-03-16 11:03:14 |
| TXN-01007321 | Toast | $46.33 | $1.20 | $45.13 | 2026-03-16 10:17:33 |
| TXN-01007603 | Toast | $51.12 | $1.33 | $49.79 | 2026-03-16 08:15:09 |
| TXN-01007094 | Toast | $76.54 | $1.99 | $74.55 | 2026-03-16 07:13:12 |
| TXN-01007301 | Toast | $28.32 | $0.74 | $27.58 | 2026-03-15 22:26:48 |
| TXN-01006927 | Toast | $34.80 | $0.90 | $33.90 | 2026-03-15 21:28:34 |
| TXN-01007084 | Toast | $57.94 | $1.51 | $56.43 | 2026-03-15 21:00:58 |
| TXN-01007756 | Toast | $55.55 | $1.44 | $54.11 | 2026-03-15 20:38:05 |
| TXN-01006665 | Toast | $38.49 | $1.00 | $37.49 | 2026-03-15 20:08:58 |