Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007402 | Toast | $37.04 | $0.96 | $36.08 | 2026-03-15 14:06:54 |
| TXN-01007539 | Toast | $72.91 | $1.90 | $71.01 | 2026-03-15 14:06:01 |
| TXN-01007398 | Toast | $55.90 | $1.45 | $54.45 | 2026-03-15 13:12:15 |
| TXN-01007240 | Toast | $73.54 | $1.91 | $71.63 | 2026-03-15 12:36:21 |
| TXN-01006867 | Toast | $39.50 | $1.03 | $38.47 | 2026-03-15 12:30:23 |
| TXN-01007256 | Toast | $39.82 | $1.04 | $38.78 | 2026-03-15 12:16:37 |
| TXN-01007023 | Toast | $45.26 | $1.18 | $44.08 | 2026-03-15 11:51:40 |
| TXN-01006737 | Toast | $46.08 | $1.20 | $44.88 | 2026-03-15 11:49:35 |
| TXN-01007372 | Toast | $35.42 | $0.92 | $34.50 | 2026-03-15 11:45:07 |
| TXN-01006806 | Toast | $68.12 | $1.77 | $66.35 | 2026-03-15 10:39:55 |
| TXN-01007684 | Toast | $48.09 | $1.25 | $46.84 | 2026-03-15 10:28:17 |
| TXN-01007615 | Toast | $76.55 | $1.99 | $74.56 | 2026-03-15 09:16:01 |
| TXN-01006911 | Toast | $53.61 | $1.39 | $52.22 | 2026-03-15 08:53:05 |
| TXN-01006833 | Toast | $71.87 | $1.87 | $70.00 | 2026-03-14 21:30:12 |
| TXN-01007814 | Toast | $57.13 | $1.49 | $55.64 | 2026-03-14 20:56:11 |
| TXN-01006979 | Toast | $32.51 | $0.85 | $31.66 | 2026-03-14 20:04:32 |
| TXN-01007565 | Toast | $41.67 | $1.08 | $40.59 | 2026-03-14 19:57:48 |
| TXN-01006627 | Toast | $48.40 | $1.26 | $47.14 | 2026-03-14 19:40:35 |
| TXN-01006824 | Toast | $43.70 | $1.14 | $42.56 | 2026-03-14 19:38:15 |
| TXN-01006713 | Toast | $73.49 | $1.91 | $71.58 | 2026-03-14 19:32:07 |
| TXN-01007780 | Toast | $55.56 | $1.44 | $54.12 | 2026-03-14 18:48:43 |
| TXN-01006650 | Toast | $58.50 | $1.52 | $56.98 | 2026-03-14 18:41:16 |
| TXN-01007633 | Toast | $50.80 | $1.32 | $49.48 | 2026-03-14 18:27:09 |
| TXN-01006706 | Toast | $70.54 | $1.83 | $68.71 | 2026-03-14 18:15:27 |
| TXN-01006657 | Toast | $58.18 | $1.51 | $56.67 | 2026-03-14 17:44:29 |