Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008341 | Square | $47.51 | $1.38 | $46.13 | 2026-03-09 07:20:47 |
| TXN-01008747 | Square | $64.98 | $1.88 | $63.10 | 2026-03-08 22:56:50 |
| TXN-01008758 | Square | $43.30 | $1.26 | $42.04 | 2026-03-08 21:28:12 |
| TXN-01007962 | Square | $55.04 | $1.60 | $53.44 | 2026-03-08 21:23:52 |
| TXN-01008447 | Square | $28.64 | $0.83 | $27.81 | 2026-03-08 20:33:25 |
| TXN-01008064 | Square | $47.34 | $1.37 | $45.97 | 2026-03-08 19:56:24 |
| TXN-01008223 | Square | $61.38 | $1.78 | $59.60 | 2026-03-08 19:37:07 |
| TXN-01008353 | Square | $42.05 | $1.22 | $40.83 | 2026-03-08 19:34:59 |
| TXN-01007848 | Square | $66.36 | $1.92 | $64.44 | 2026-03-08 19:20:21 |
| TXN-01008525 | Square | $33.96 | $0.98 | $32.98 | 2026-03-08 19:17:02 |
| TXN-01008074 | Square | $28.44 | $0.82 | $27.62 | 2026-03-08 19:05:38 |
| TXN-01008314 | Square | $71.76 | $2.08 | $69.68 | 2026-03-08 19:00:37 |
| TXN-01008217 | Square | $70.61 | $2.05 | $68.56 | 2026-03-08 18:47:51 |
| TXN-01008409 | Square | $48.11 | $1.40 | $46.71 | 2026-03-08 18:28:24 |
| TXN-01007987 | Square | $77.56 | $2.25 | $75.31 | 2026-03-08 18:11:37 |
| TXN-01007925 | Square | $64.94 | $1.88 | $63.06 | 2026-03-08 18:09:00 |
| TXN-01007855 | Square | $41.28 | $1.20 | $40.08 | 2026-03-08 17:36:35 |
| TXN-01008231 | Square | $58.82 | $1.71 | $57.11 | 2026-03-08 17:31:06 |
| TXN-01008684 | Square | $75.11 | $2.18 | $72.93 | 2026-03-08 17:30:46 |
| TXN-01008686 | Square | $49.41 | $1.43 | $47.98 | 2026-03-08 17:09:57 |
| TXN-01008735 | Square | $60.18 | $1.75 | $58.43 | 2026-03-08 16:45:52 |
| TXN-01008607 | Square | $57.03 | $1.65 | $55.38 | 2026-03-08 15:48:45 |
| TXN-01008694 | Square | $44.99 | $1.30 | $43.69 | 2026-03-08 14:09:16 |
| TXN-01008347 | Square | $73.93 | $2.14 | $71.79 | 2026-03-08 13:53:39 |
| TXN-01008224 | Square | $29.67 | $0.86 | $28.81 | 2026-03-08 13:33:27 |