Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007679 | Toast | $77.75 | $2.02 | $75.73 | 2026-03-13 21:47:55 |
| TXN-01006664 | Toast | $29.16 | $0.76 | $28.40 | 2026-03-13 21:06:19 |
| TXN-01006671 | Toast | $48.06 | $1.25 | $46.81 | 2026-03-13 20:52:16 |
| TXN-01007030 | Toast | $42.76 | $1.11 | $41.65 | 2026-03-13 20:51:02 |
| TXN-01006630 | Toast | $41.08 | $1.07 | $40.01 | 2026-03-13 20:41:45 |
| TXN-01007275 | Toast | $64.45 | $1.68 | $62.77 | 2026-03-13 20:41:45 |
| TXN-01007355 | Toast | $51.05 | $1.33 | $49.72 | 2026-03-13 20:16:19 |
| TXN-01007064 | Toast | $54.74 | $1.42 | $53.32 | 2026-03-13 20:10:33 |
| TXN-01006819 | Toast | $49.05 | $1.28 | $47.77 | 2026-03-13 20:06:52 |
| TXN-01006628 | Toast | $28.78 | $0.75 | $28.03 | 2026-03-13 20:00:50 |
| TXN-01007373 | Toast | $65.61 | $1.71 | $63.90 | 2026-03-13 19:25:19 |
| TXN-01007496 | Toast | $28.74 | $0.75 | $27.99 | 2026-03-13 19:16:44 |
| TXN-01006701 | Toast | $35.24 | $0.92 | $34.32 | 2026-03-13 19:15:06 |
| TXN-01007187 | Toast | $44.11 | $1.15 | $42.96 | 2026-03-13 19:05:59 |
| TXN-01006963 | Toast | $41.81 | $1.09 | $40.72 | 2026-03-13 18:44:14 |
| TXN-01007674 | Toast | $44.57 | $1.16 | $43.41 | 2026-03-13 18:44:10 |
| TXN-01007319 | Toast | $35.36 | $0.92 | $34.44 | 2026-03-13 18:41:48 |
| TXN-01006856 | Toast | $58.83 | $1.53 | $57.30 | 2026-03-13 18:37:11 |
| TXN-01006830 | Toast | $58.27 | $1.52 | $56.75 | 2026-03-13 18:29:30 |
| TXN-01006820 | Toast | $63.16 | $1.64 | $61.52 | 2026-03-13 18:25:51 |
| TXN-01006762 | Toast | $77.64 | $2.02 | $75.62 | 2026-03-13 18:13:43 |
| TXN-01006777 | Toast | $56.83 | $1.48 | $55.35 | 2026-03-13 18:09:49 |
| TXN-01006809 | Toast | $51.81 | $1.35 | $50.46 | 2026-03-13 17:47:18 |
| TXN-01006859 | Toast | $36.66 | $0.95 | $35.71 | 2026-03-13 17:14:14 |
| TXN-01006964 | Toast | $28.18 | $0.73 | $27.45 | 2026-03-13 17:11:31 |