Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007952 | Square | $28.53 | $0.83 | $27.70 | 2026-04-04 14:10:15 |
| TXN-01008511 | Square | $57.50 | $1.67 | $55.83 | 2026-04-04 13:51:58 |
| TXN-01007946 | Square | $70.07 | $2.03 | $68.04 | 2026-04-04 13:38:00 |
| TXN-01008425 | Square | $33.92 | $0.98 | $32.94 | 2026-04-04 13:15:29 |
| TXN-01008107 | Square | $39.97 | $1.16 | $38.81 | 2026-04-04 12:49:36 |
| TXN-01008584 | Square | $50.37 | $1.46 | $48.91 | 2026-04-04 12:37:51 |
| TXN-01008151 | Square | $42.32 | $1.23 | $41.09 | 2026-04-04 12:21:25 |
| TXN-01008049 | Square | $43.54 | $1.26 | $42.28 | 2026-04-04 11:48:15 |
| TXN-01008555 | Square | $43.05 | $1.25 | $41.80 | 2026-04-04 11:44:02 |
| TXN-01008719 | Square | $51.27 | $1.49 | $49.78 | 2026-04-04 09:36:52 |
| TXN-01008416 | Square | $38.30 | $1.11 | $37.19 | 2026-04-04 08:19:46 |
| TXN-01008280 | Square | $36.15 | $1.05 | $35.10 | 2026-04-03 21:54:35 |
| TXN-01008396 | Square | $53.33 | $1.55 | $51.78 | 2026-04-03 21:32:25 |
| TXN-01008033 | Square | $57.86 | $1.68 | $56.18 | 2026-04-03 21:25:43 |
| TXN-01008545 | Square | $75.97 | $2.20 | $73.77 | 2026-04-03 20:58:15 |
| TXN-01008126 | Square | $75.98 | $2.20 | $73.78 | 2026-04-03 19:33:58 |
| TXN-01008727 | Square | $50.45 | $1.46 | $48.99 | 2026-04-03 19:23:24 |
| TXN-01008173 | Square | $72.76 | $2.11 | $70.65 | 2026-04-03 19:14:31 |
| TXN-01008168 | Square | $67.93 | $1.97 | $65.96 | 2026-04-03 19:13:25 |
| TXN-01008560 | Square | $35.52 | $1.03 | $34.49 | 2026-04-03 18:40:43 |
| TXN-01008094 | Square | $62.83 | $1.82 | $61.01 | 2026-04-03 18:22:54 |
| TXN-01007838 | Square | $43.46 | $1.26 | $42.20 | 2026-04-03 18:22:09 |
| TXN-01008189 | Square | $43.12 | $1.25 | $41.87 | 2026-04-03 18:06:23 |
| TXN-01008763 | Square | $74.37 | $2.16 | $72.21 | 2026-04-03 17:47:42 |
| TXN-01008342 | Square | $69.85 | $2.03 | $67.82 | 2026-04-03 17:38:24 |