Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004688 | UberEats | $35.99 | $10.80 | $25.19 | 2026-03-16 13:09:22 |
| TXN-01005624 | UberEats | $60.77 | $18.23 | $42.54 | 2026-03-16 13:08:17 |
| TXN-01004467 | UberEats | $53.59 | $16.08 | $37.51 | 2026-03-16 13:08:10 |
| TXN-01004450 | UberEats | $57.92 | $17.38 | $40.54 | 2026-03-16 12:53:11 |
| TXN-01005697 | UberEats | $53.15 | $15.94 | $37.21 | 2026-03-16 12:49:37 |
| TXN-01004859 | UberEats | $74.95 | $22.48 | $52.47 | 2026-03-16 12:43:41 |
| TXN-01004784 | UberEats | $45.71 | $13.71 | $32.00 | 2026-03-16 12:17:41 |
| TXN-01005124 | UberEats | $67.26 | $20.18 | $47.08 | 2026-03-16 12:04:39 |
| TXN-01005702 | UberEats | $60.21 | $18.06 | $42.15 | 2026-03-16 12:03:25 |
| TXN-01005552 | UberEats | $50.37 | $15.11 | $35.26 | 2026-03-16 11:54:04 |
| TXN-01005171 | UberEats | $83.10 | $24.93 | $58.17 | 2026-03-16 11:38:02 |
| TXN-01004602 | UberEats | $45.74 | $13.72 | $32.02 | 2026-03-16 11:13:53 |
| TXN-01004897 | UberEats | $55.92 | $16.78 | $39.14 | 2026-03-16 11:13:13 |
| TXN-01004507 | UberEats | $58.76 | $17.63 | $41.13 | 2026-03-16 11:06:27 |
| TXN-01004917 | UberEats | $84.59 | $25.38 | $59.21 | 2026-03-16 10:36:49 |
| TXN-01005142 | UberEats | $47.43 | $14.23 | $33.20 | 2026-03-16 10:32:12 |
| TXN-01005687 | UberEats | $46.49 | $13.95 | $32.54 | 2026-03-16 10:31:10 |
| TXN-01004567 | UberEats | $72.53 | $21.76 | $50.77 | 2026-03-16 09:43:27 |
| TXN-01004629 | UberEats | $77.26 | $23.18 | $54.08 | 2026-03-15 22:00:51 |
| TXN-01005256 | UberEats | $36.48 | $10.94 | $25.54 | 2026-03-15 21:34:08 |
| TXN-01005744 | UberEats | $68.36 | $20.51 | $47.85 | 2026-03-15 21:19:43 |
| TXN-01005576 | UberEats | $32.49 | $9.75 | $22.74 | 2026-03-15 21:02:47 |
| TXN-01005654 | UberEats | $74.70 | $22.41 | $52.29 | 2026-03-15 20:05:18 |
| TXN-01005012 | UberEats | $75.82 | $22.75 | $53.07 | 2026-03-15 20:03:11 |
| TXN-01004545 | UberEats | $64.80 | $19.44 | $45.36 | 2026-03-15 20:00:44 |