Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005671 | UberEats | $57.02 | $17.11 | $39.91 | 2026-03-14 12:05:28 |
| TXN-01005500 | UberEats | $81.93 | $24.58 | $57.35 | 2026-03-14 12:02:52 |
| TXN-01004865 | UberEats | $49.56 | $14.87 | $34.69 | 2026-03-14 12:00:07 |
| TXN-01005322 | UberEats | $66.81 | $20.04 | $46.77 | 2026-03-14 11:06:06 |
| TXN-01005537 | UberEats | $52.42 | $15.73 | $36.69 | 2026-03-14 11:04:55 |
| TXN-01004872 | UberEats | $67.71 | $20.31 | $47.40 | 2026-03-14 11:01:38 |
| TXN-01005160 | UberEats | $34.73 | $10.42 | $24.31 | 2026-03-14 09:22:46 |
| TXN-01005775 | UberEats | $72.80 | $21.84 | $50.96 | 2026-03-13 23:26:12 |
| TXN-01005057 | UberEats | $67.47 | $20.24 | $47.23 | 2026-03-13 21:38:47 |
| TXN-01004606 | UberEats | $81.51 | $24.45 | $57.06 | 2026-03-13 21:36:13 |
| TXN-01005177 | UberEats | $73.37 | $22.01 | $51.36 | 2026-03-13 21:11:07 |
| TXN-01005491 | UberEats | $83.87 | $25.16 | $58.71 | 2026-03-13 21:07:25 |
| TXN-01005910 | UberEats | $67.00 | $20.10 | $46.90 | 2026-03-13 21:02:03 |
| TXN-01004861 | UberEats | $66.65 | $20.00 | $46.65 | 2026-03-13 20:59:52 |
| TXN-01005854 | UberEats | $83.71 | $25.11 | $58.60 | 2026-03-13 20:37:22 |
| TXN-01005596 | UberEats | $63.54 | $19.06 | $44.48 | 2026-03-13 20:22:12 |
| TXN-01005530 | UberEats | $33.05 | $9.91 | $23.14 | 2026-03-13 20:18:52 |
| TXN-01005867 | UberEats | $53.30 | $15.99 | $37.31 | 2026-03-13 19:47:46 |
| TXN-01004903 | UberEats | $35.26 | $10.58 | $24.68 | 2026-03-13 19:39:21 |
| TXN-01005772 | UberEats | $78.22 | $23.47 | $54.75 | 2026-03-13 19:25:25 |
| TXN-01005075 | UberEats | $83.11 | $24.93 | $58.18 | 2026-03-13 19:23:47 |
| TXN-01005457 | UberEats | $41.94 | $12.58 | $29.36 | 2026-03-13 19:23:19 |
| TXN-01004543 | UberEats | $77.99 | $23.40 | $54.59 | 2026-03-13 19:21:44 |
| TXN-01004650 | UberEats | $52.84 | $15.85 | $36.99 | 2026-03-13 19:06:34 |
| TXN-01005185 | UberEats | $43.89 | $13.17 | $30.72 | 2026-03-13 18:55:57 |