Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007463 | Toast | $67.73 | $1.76 | $65.97 | 2026-03-08 18:06:24 |
| TXN-01007365 | Toast | $56.38 | $1.47 | $54.91 | 2026-03-08 17:26:44 |
| TXN-01007329 | Toast | $37.43 | $0.97 | $36.46 | 2026-03-08 17:23:32 |
| TXN-01007475 | Toast | $30.97 | $0.81 | $30.16 | 2026-03-08 17:18:14 |
| TXN-01006962 | Toast | $57.31 | $1.49 | $55.82 | 2026-03-08 16:39:04 |
| TXN-01006609 | Toast | $47.01 | $1.22 | $45.79 | 2026-03-08 16:12:58 |
| TXN-01007765 | Toast | $44.64 | $1.16 | $43.48 | 2026-03-08 15:31:49 |
| TXN-01007784 | Toast | $44.86 | $1.17 | $43.69 | 2026-03-08 15:10:11 |
| TXN-01006710 | Toast | $33.36 | $0.87 | $32.49 | 2026-03-08 14:43:37 |
| TXN-01006625 | Toast | $65.71 | $1.71 | $64.00 | 2026-03-08 14:41:38 |
| TXN-01007012 | Toast | $68.18 | $1.77 | $66.41 | 2026-03-08 14:06:58 |
| TXN-01007515 | Toast | $57.36 | $1.49 | $55.87 | 2026-03-08 13:28:02 |
| TXN-01007247 | Toast | $62.93 | $1.64 | $61.29 | 2026-03-08 13:25:16 |
| TXN-01007523 | Toast | $64.28 | $1.67 | $62.61 | 2026-03-08 12:54:59 |
| TXN-01007663 | Toast | $61.80 | $1.61 | $60.19 | 2026-03-08 12:54:00 |
| TXN-01007772 | Toast | $74.46 | $1.94 | $72.52 | 2026-03-08 12:43:11 |
| TXN-01007205 | Toast | $73.57 | $1.91 | $71.66 | 2026-03-08 12:32:30 |
| TXN-01007519 | Toast | $38.63 | $1.00 | $37.63 | 2026-03-08 12:16:51 |
| TXN-01007741 | Toast | $44.08 | $1.15 | $42.93 | 2026-03-08 12:12:26 |
| TXN-01007624 | Toast | $47.76 | $1.24 | $46.52 | 2026-03-08 12:12:20 |
| TXN-01006980 | Toast | $61.72 | $1.60 | $60.12 | 2026-03-08 11:32:23 |
| TXN-01006844 | Toast | $77.26 | $2.01 | $75.25 | 2026-03-08 11:17:15 |
| TXN-01006623 | Toast | $44.99 | $1.17 | $43.82 | 2026-03-08 10:32:25 |
| TXN-01007157 | Toast | $47.42 | $1.23 | $46.19 | 2026-03-08 10:22:39 |
| TXN-01007014 | Toast | $58.79 | $1.53 | $57.26 | 2026-03-08 09:48:56 |