Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002532 | DoorDash | $37.15 | $11.14 | $26.01 | 2026-04-05 14:48:19 |
| TXN-01003915 | DoorDash | $54.47 | $16.34 | $38.13 | 2026-04-05 14:46:10 |
| TXN-01004084 | DoorDash | $33.31 | $9.99 | $23.32 | 2026-04-05 14:45:08 |
| TXN-01002539 | DoorDash | $32.96 | $9.89 | $23.07 | 2026-04-05 14:09:31 |
| TXN-01003680 | DoorDash | $63.67 | $19.10 | $44.57 | 2026-04-05 13:43:31 |
| TXN-01003735 | DoorDash | $48.98 | $14.69 | $34.29 | 2026-04-05 13:15:36 |
| TXN-01002785 | DoorDash | $80.29 | $24.09 | $56.20 | 2026-04-05 13:12:21 |
| TXN-01003501 | DoorDash | $62.58 | $18.77 | $43.81 | 2026-04-05 13:05:56 |
| TXN-01004136 | DoorDash | $43.92 | $13.18 | $30.74 | 2026-04-05 13:03:52 |
| TXN-01003036 | DoorDash | $84.23 | $25.27 | $58.96 | 2026-04-05 12:59:57 |
| TXN-01002531 | DoorDash | $43.68 | $13.10 | $30.58 | 2026-04-05 12:53:03 |
| TXN-01003434 | DoorDash | $47.11 | $14.13 | $32.98 | 2026-04-05 12:49:31 |
| TXN-01002710 | DoorDash | $80.44 | $24.13 | $56.31 | 2026-04-05 12:48:54 |
| TXN-01003775 | DoorDash | $70.52 | $21.16 | $49.36 | 2026-04-05 12:38:56 |
| TXN-01004286 | DoorDash | $51.82 | $15.55 | $36.27 | 2026-04-05 12:26:30 |
| TXN-01003268 | DoorDash | $57.36 | $17.21 | $40.15 | 2026-04-05 12:20:42 |
| TXN-01002791 | DoorDash | $64.49 | $19.35 | $45.14 | 2026-04-05 12:18:08 |
| TXN-01003314 | DoorDash | $70.79 | $21.24 | $49.55 | 2026-04-05 12:02:24 |
| TXN-01003654 | DoorDash | $64.48 | $19.34 | $45.14 | 2026-04-05 11:59:22 |
| TXN-01003464 | DoorDash | $57.88 | $17.36 | $40.52 | 2026-04-05 11:34:56 |
| TXN-01003170 | DoorDash | $35.61 | $10.68 | $24.93 | 2026-04-05 11:19:03 |
| TXN-01003457 | DoorDash | $34.26 | $10.28 | $23.98 | 2026-04-05 11:14:00 |
| TXN-01003500 | DoorDash | $41.95 | $12.59 | $29.36 | 2026-04-05 08:31:42 |
| TXN-01002952 | DoorDash | $42.78 | $12.83 | $29.95 | 2026-04-04 22:02:56 |
| TXN-01003907 | DoorDash | $33.08 | $9.92 | $23.16 | 2026-04-04 21:50:49 |