Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006023 | GrubHub | $60.13 | $18.04 | $42.09 | 2026-04-02 14:33:54 |
| TXN-01006080 | GrubHub | $35.98 | $10.79 | $25.19 | 2026-04-02 14:31:20 |
| TXN-01005974 | GrubHub | $65.64 | $19.69 | $45.95 | 2026-04-02 13:40:18 |
| TXN-01006137 | GrubHub | $48.27 | $14.48 | $33.79 | 2026-04-02 13:30:45 |
| TXN-01005983 | GrubHub | $79.53 | $23.86 | $55.67 | 2026-04-02 12:26:46 |
| TXN-01005958 | GrubHub | $44.42 | $13.33 | $31.09 | 2026-04-02 11:17:18 |
| TXN-01006373 | GrubHub | $75.23 | $22.57 | $52.66 | 2026-04-02 07:18:43 |
| TXN-01006036 | GrubHub | $84.90 | $25.47 | $59.43 | 2026-04-01 20:47:04 |
| TXN-01005992 | GrubHub | $76.34 | $22.90 | $53.44 | 2026-04-01 20:18:13 |
| TXN-01006523 | GrubHub | $66.45 | $19.93 | $46.52 | 2026-04-01 19:35:55 |
| TXN-01006252 | GrubHub | $69.24 | $20.77 | $48.47 | 2026-04-01 19:00:06 |
| TXN-01005967 | GrubHub | $40.49 | $12.15 | $28.34 | 2026-04-01 18:40:46 |
| TXN-01006584 | GrubHub | $84.95 | $25.48 | $59.47 | 2026-04-01 17:49:29 |
| TXN-01006347 | GrubHub | $38.97 | $11.69 | $27.28 | 2026-04-01 15:58:06 |
| TXN-01006509 | GrubHub | $64.00 | $19.20 | $44.80 | 2026-04-01 15:18:10 |
| TXN-01006526 | GrubHub | $38.68 | $11.60 | $27.08 | 2026-04-01 15:08:20 |
| TXN-01005925 | GrubHub | $66.52 | $19.96 | $46.56 | 2026-04-01 14:58:25 |
| TXN-01006257 | GrubHub | $48.16 | $14.45 | $33.71 | 2026-04-01 14:11:20 |
| TXN-01006516 | GrubHub | $41.78 | $12.53 | $29.25 | 2026-04-01 13:37:35 |
| TXN-01006020 | GrubHub | $49.77 | $14.93 | $34.84 | 2026-04-01 13:31:22 |
| TXN-01006338 | GrubHub | $77.92 | $23.38 | $54.54 | 2026-04-01 13:20:49 |
| TXN-01006578 | GrubHub | $82.76 | $24.83 | $57.93 | 2026-04-01 12:43:03 |
| TXN-01006360 | GrubHub | $33.32 | $10.00 | $23.32 | 2026-04-01 12:36:57 |
| TXN-01006213 | GrubHub | $36.25 | $10.88 | $25.37 | 2026-04-01 12:34:19 |
| TXN-01006063 | GrubHub | $70.60 | $21.18 | $49.42 | 2026-04-01 12:29:26 |